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3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

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Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. 0 Comments

Optimize Your PPC With a Segmented Performance Analysis

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To strategize your PPC optimizations most effectively, it’s vital to ensure you also get a high-level view of how your account is doing. Here's how you compare a variety of different KPIs to identify and prioritize the optimizations you can perform. To strategize your PPC optimizations most effectively, it’s vital to ensure you also get a high-level view of how your account is doing. Here's how you compare a variety of different KPIs to identify and prioritize the optimizations you can perform. 0 Comments

From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights

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What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword sets are directly leading to consumers actually buying a product will give you great insights and help optimize your campaigns. What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword sets are directly leading to consumers actually buying a product will give you great insights and help optimize your campaigns. 0 Comments

Can This Data Analysis Predict Which Google Products Will Close Next?

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Data analyzed by Gwern.net predicts the Google products that are safe for now – including Google search, AdWords, and News. Google Glass is only is given a 50-50 chance of survival. And find out which products are most likely to shut down. Data analyzed by Gwern.net predicts the Google products that are safe for now – including Google search, AdWords, and News. Google Glass is only is given a 50-50 chance of survival. And find out which products are most likely to shut down. 0 Comments

Ecommerce SEO: Filtering and Segmentation

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How can you make sure Google interprets your website’s information and technical SEO instructions the way you want it to while preserving a good user experience? Learn how you can get the right pages to rank in a large ecommerce environment. How can you make sure Google interprets your website’s information and technical SEO instructions the way you want it to while preserving a good user experience? Learn how you can get the right pages to rank in a large ecommerce environment. 0 Comments

5 Tips to Increase Conversion on Your Site

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Your goal shouldn’t be limited to simply increasing traffic and improving the rankings of your website with SEO. Rather, it should be to attract and retain more consumers. Here’s how to analyze the areas of a site where you can improve conversions. Your goal shouldn’t be limited to simply increasing traffic and improving the rankings of your website with SEO. Rather, it should be to attract and retain more consumers. Here’s how to analyze the areas of a site where you can improve conversions. 0 Comments

Kick-Start Your PPC Campaign in 6 Easy Steps

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Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd. Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd. 0 Comments

4 SEO Recommendations for More Effective B2B Website Industry Sections

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B2B marketers must fully leverage SEO to bring more leads and conversion opportunities. Here's how to determine optimal keyword strategies for gaining visibility and offer visitors and search engines access to important, relevant web content. B2B marketers must fully leverage SEO to bring more leads and conversion opportunities. Here's how to determine optimal keyword strategies for gaining visibility and offer visitors and search engines access to important, relevant web content. 0 Comments

The Tests You Want or the Tests You Need?

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Testing website content and features is a vital part of conversion rate optimization but sometimes carrying out the tests you want must wait until you've done the tests you need take your site to the next level of optimization. Testing website content and features is a vital part of conversion rate optimization but sometimes carrying out the tests you want must wait until you've done the tests you need take your site to the next level of optimization. 0 Comments

SEO Friendly Site Structure – If You Build it, Will They Come?

Your site's content is at the heart of what your site will rank for, and how well it will rank. But visitors will only come if you've structured your information in a way that's easy for visitors to navigate, and for search engines to understand. Your site's content is at the heart of what your site will rank for, and how well it will rank. But visitors will only come if you've structured your information in a way that's easy for visitors to navigate, and for search engines to understand. 0 Comments