Articles on pricing

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YP Taps Goodzer for Enhanced Local Data

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YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as a result of the deal. YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as a result of the deal. 0 Comments

How Should You Charge For SEM?

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By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the best. Here are five of the most popular pricing models that are being used by freelance SEM managers and large agencies. By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the best. Here are five of the most popular pricing models that are being used by freelance SEM managers and large agencies. 0 Comments

4 Ways to Increase Average Order Value

Another Cross Selling Example

Increasing average order value (AOV) is one method that you can use to increase revenue, even during traffic fluctuations. This article will show you four ways that you can increase AOV, with examples, to increase revenue from current traffic. Increasing average order value (AOV) is one method that you can use to increase revenue, even during traffic fluctuations. This article will show you four ways that you can increase AOV, with examples, to increase revenue from current traffic. 0 Comments

Refuting 4 Top Pay-Per-Call Misconceptions

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While there is growing usage and interest in pay per call, advertising providers are still ironing out how they position and sell it to local advertisers unfamiliar with the model. Here’s how to ease local advertisers concerns about pay-per-call. While there is growing usage and interest in pay per call, advertising providers are still ironing out how they position and sell it to local advertisers unfamiliar with the model. Here’s how to ease local advertisers concerns about pay-per-call. 0 Comments

SEO Pricing Models: How Much Should You Charge?

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SEO is unique to every website, competitive environment, client goal, and assets. It is ongoing with review and optimization. Here’s a look at how search engine optimization is priced and how you might want to consider stucturing your SEO pricing. SEO is unique to every website, competitive environment, client goal, and assets. It is ongoing with review and optimization. Here’s a look at how search engine optimization is priced and how you might want to consider stucturing your SEO pricing. 0 Comments

Performance-Based Pricing for SEO?

Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm's control. Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm's control. 0 Comments

LookSmart Opens Deep Listings Option To Small Businesses

LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase deep listings previously only offered to large businesses with big budgets. LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase deep listings previously only offered to large businesses with big budgets. 0 Comments

Inktomi To Increase Inclusion Prices

The price of submitting pages through Inktomi's self-serve paid inclusion program is set to rise on Nov. 28 by more than double, in some cases, so now's the time to act, if you've been considering the program. The price of submitting pages through Inktomi's self-serve paid inclusion program is set to rise on Nov. 28 by more than double, in some cases, so now's the time to act, if you've been considering the program. 0 Comments

Inktomi Gets European Submission Partner

Inktomi named WebGravity in January as its new European partner for its paid inclusion program, and orders can be placed there or with Position Technologies, Inktomi's original US-based partner. Inktomi named WebGravity in January as its new European partner for its paid inclusion program, and orders can be placed there or with Position Technologies, Inktomi's original US-based partner. 0 Comments