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Google PLA Ads: 6 Ways to Crush It

google-shopping-cart

As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to continue to stay ahead of the competition. As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to continue to stay ahead of the competition. 0 Comments

Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

conversion-rate-google-shopping-vs-amazon-product-ads

Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping is trending to beat out Amazon ads for traffic. But Amazon converted better than Google Shopping. Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping is trending to beat out Amazon ads for traffic. But Amazon converted better than Google Shopping. 0 Comments

Marin Software Files for IPO

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While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and 2012. While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and 2012. 0 Comments

3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

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Bing Ads rolled out many new features at a rapid pace in 2012. Gain time, insights, click volume, and conversions in 2013 with the Google AdWords import and sync function, new ad formats such as sitelink extensions, and the Share of Voice report. Bing Ads rolled out many new features at a rapid pace in 2012. Gain time, insights, click volume, and conversions in 2013 with the Google AdWords import and sync function, new ad formats such as sitelink extensions, and the Share of Voice report. 0 Comments

Google & Ecommerce: 10 Things Business Owners Need to Know Before July

Google Shopping

Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch will face some serious repercussions. Stay ahead of the changes! Here's what you need to know. Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch will face some serious repercussions. Stay ahead of the changes! Here's what you need to know. 0 Comments

10 Takeaways from Google's Holiday 2011 Consumer Intentions Report

google-gift-bags

How are consumers shopping this holiday season? Google research sheds some light by revealing five major stats online retailers and marketers should know and five action items that will help e-tailers develop strategies to reach new customers. How are consumers shopping this holiday season? Google research sheds some light by revealing five major stats online retailers and marketers should know and five action items that will help e-tailers develop strategies to reach new customers. 0 Comments

Implementing your Search Strategy for the Latino Market, Part 2

In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site, and offer a resource list to promote your content in Latino Web sites, vertical search services, and Latino ad and social networks. In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site, and offer a resource list to promote your content in Latino Web sites, vertical search services, and Latino ad and social networks. 0 Comments

Search Presents Challenges for Retailers

In addition to paid search, retailers should pay attention to SEO and shopping search engines, according to a new study from TrafficLeader. In addition to paid search, retailers should pay attention to SEO and shopping search engines, according to a new study from TrafficLeader. 0 Comments

Shopping Search, Via Mobile Phone

Many popular shopping sites offer mobile versions of their search tools, which can be especially useful for those always on the go. Many popular shopping sites offer mobile versions of their search tools, which can be especially useful for those always on the go. 0 Comments

Up Close with IAC's Pronto Shopping Search

IAC, owner of Ask.com, has launched Pronto.com, a comparison shopping search web site. Can it compete with the entrenched, well-funded giants in the shopping search space? IAC, owner of Ask.com, has launched Pronto.com, a comparison shopping search web site. Can it compete with the entrenched, well-funded giants in the shopping search space? 0 Comments

What's New in Shopping Search 2005

The second installment of Shopping Search Week 2005 features a rundown of key changes and new services offered by the major players in the comparison and shopping search arenas. The second installment of Shopping Search Week 2005 features a rundown of key changes and new services offered by the major players in the comparison and shopping search arenas. 0 Comments

Shopping Search Week 2005

This week, SearchDay features our annual roundup of new developments in the shopping and comparison search arena. This week, SearchDay features our annual roundup of new developments in the shopping and comparison search arena. 0 Comments