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Why Tablets Should be a Core Component of Your Paid Search Strategy

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Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest PPC tablet trends, including monthly clicks and spend, and cost-per-click by platform and vertical. Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest PPC tablet trends, including monthly clicks and spend, and cost-per-click by platform and vertical. 0 Comments

5 Tips to Increase Conversion on Your Site

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Your goal shouldn’t be limited to simply increasing traffic and improving the rankings of your website with SEO. Rather, it should be to attract and retain more consumers. Here’s how to analyze the areas of a site where you can improve conversions. Your goal shouldn’t be limited to simply increasing traffic and improving the rankings of your website with SEO. Rather, it should be to attract and retain more consumers. Here’s how to analyze the areas of a site where you can improve conversions. 0 Comments

How to Leverage Product Inventory Feeds to Maximize PPC ROI

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Retailers will always rely on the tried and true techniques like “free shipping” and “easy returns”. But those don’t take into account what you actually can sell today. Here’s how to generate greater efficiency with your product feed. Retailers will always rely on the tried and true techniques like “free shipping” and “easy returns”. But those don’t take into account what you actually can sell today. Here’s how to generate greater efficiency with your product feed. 0 Comments

Inktomi To Increase Inclusion Prices

The price of submitting pages through Inktomi's self-serve paid inclusion program is set to rise on Nov. 28 by more than double, in some cases, so now's the time to act, if you've been considering the program. The price of submitting pages through Inktomi's self-serve paid inclusion program is set to rise on Nov. 28 by more than double, in some cases, so now's the time to act, if you've been considering the program. 0 Comments