Articles on Press Releases

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The Art of SEO Direction

Theater Doors

In SEO, where you're moving to and when you get there is a matter of perspective, timing, vision, and action. With planning and patience, you will discover that, despite big challenges, what you always thought might be possible, actual could be. In SEO, where you're moving to and when you get there is a matter of perspective, timing, vision, and action. With planning and patience, you will discover that, despite big challenges, what you always thought might be possible, actual could be. 0 Comments

5 Examples of 'Spam Link Building Tactics' Done Right

spam-spam-spam

Blog comments. Press releases. Reciprocal linking. Directories. Guest posting. Although these tactics are on Google's "do not use for SEO" list, they remain valuable tools within a natural, diverse, intelligently done link building project. Blog comments. Press releases. Reciprocal linking. Directories. Guest posting. Although these tactics are on Google's "do not use for SEO" list, they remain valuable tools within a natural, diverse, intelligently done link building project. 0 Comments

Attention Small Business Owners: SEO Demands Your Involvement

Hard Work Ahead

As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful in the rankings, small businesses must find the time to participate in the process. As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful in the rankings, small businesses must find the time to participate in the process. 0 Comments

Link Building the Right Way in 2014

Penguin Reaper

Link building, if done correctly, isn't cheap or easy. If your objective is to improve a website's visibility in organic search results, then relevant links are still the best way to do so in 2014. But you'll need to invest and avoid link schemes. Link building, if done correctly, isn't cheap or easy. If your objective is to improve a website's visibility in organic search results, then relevant links are still the best way to do so in 2014. But you'll need to invest and avoid link schemes. 0 Comments

12 Ways to Optimize Press Releases & Avoid Google Penalties

Beware of Press Release Links

Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities. Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities. 0 Comments

Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

arketi-report-where-journalist-look-2011

Competing with the big names can be challenging for any SMB. Video can be one of the easiest ways to market your business to local, repeat customers. Also, make the media your friend. And why you should consider releasing press releases on weekends. Competing with the big names can be challenging for any SMB. Video can be one of the easiest ways to market your business to local, repeat customers. Also, make the media your friend. And why you should consider releasing press releases on weekends. 0 Comments

10 Old SEO Methods You Need to Stop

old-bad-seo

Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that’s thin. These are a few of my least favorite SEO things. You can do better. Here’s how. Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that’s thin. These are a few of my least favorite SEO things. You can do better. Here’s how. 0 Comments

Link Equity Salvage: 7 Steps for Finding Your Long-Lost Links

salvage-yard

Link equity salvage is the process of finding and redirecting your site's dead pages, folders, and subdomains that still have links. These tools will help you hunt down, status check, and then redirect your link equity back where it belongs. Link equity salvage is the process of finding and redirecting your site's dead pages, folders, and subdomains that still have links. These tools will help you hunt down, status check, and then redirect your link equity back where it belongs. 0 Comments

Why an Optimized Content Strategy is Crucial for Social & Search

optimized-content-buckets

Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter, you may as well forget about being remotely successful with the former. You need content. Now. Here's why. Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter, you may as well forget about being remotely successful with the former. You need content. Now. Here's why. 0 Comments

Business Wire Wins Press Release SEO Patent

seo-patent-business-wire

Business Wire has been awarded a patent that covers press release SEO tactics. The patent language is foggy, and either handed Business Wire useless intellectual rights or permission to sue every company who ever optimizes a press release. Business Wire has been awarded a patent that covers press release SEO tactics. The patent language is foggy, and either handed Business Wire useless intellectual rights or permission to sue every company who ever optimizes a press release. 0 Comments

Headline Links: Getting Citations from News Sources

paper-danish

The links you get from media sites bring the extra benefits of brand exposure and credibility within your niche. Getting links from news sources will always remain a challenge, but there will always be a brand new chance to be newsworthy every day. The links you get from media sites bring the extra benefits of brand exposure and credibility within your niche. Getting links from news sources will always remain a challenge, but there will always be a brand new chance to be newsworthy every day. 0 Comments

Paying for Search Rankings - Is Everyone Doing It?

Paid Links Budget

Some paid links are considered relatively evil, but others are much more widely accepted. Some may not like to admit it, but these strategies are all considered paid links – it all boils down to money (or items of value) being exchanged for a link. Some paid links are considered relatively evil, but others are much more widely accepted. Some may not like to admit it, but these strategies are all considered paid links – it all boils down to money (or items of value) being exchanged for a link. 0 Comments

9 Ways to Work with Your Client's PR Agency

It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method. It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method. 0 Comments

When to Run Away from an SEO Company

There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door. There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door. 0 Comments

Brand Promotion Online -- Signals for Today's SEO

Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry. Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry. 0 Comments