Articles on press release

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YP Taps Goodzer for Enhanced Local Data

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YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as a result of the deal. YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as a result of the deal. 0 Comments

10 Huge Online PR Mistakes You Must Avoid

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Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes. Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes. 0 Comments

5 Rules to Effectively Use Press Releases for Links

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There may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. But the press release can still be a valuable online marketing tool. If you use them right they can still help get links, in a real way. There may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. But the press release can still be a valuable online marketing tool. If you use them right they can still help get links, in a real way. 0 Comments

5 Tips to Improve Your Press Releases

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The goal of a press release is to attract media attention and be published by journalists. To make that happen, press releases should provide a factual yet engaging summary of your news. Avoid technical jargon, hype, and a sales call to action. The goal of a press release is to attract media attention and be published by journalists. To make that happen, press releases should provide a factual yet engaging summary of your news. Avoid technical jargon, hype, and a sales call to action. 0 Comments

Journalism, 'Churnalism' & the Sticky Subject of Anchor Text Links

Advice on how (and when) to approach the press with an anchor text objective, why this is becoming more difficult, what is happening in journalism and public relations, and how this may impact you. Advice on how (and when) to approach the press with an anchor text objective, why this is becoming more difficult, what is happening in journalism and public relations, and how this may impact you. 0 Comments

How to Get Links from Journalists

Getting links from established media can often be a difficult and daunting task. Here are several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you. Getting links from established media can often be a difficult and daunting task. Here are several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you. 0 Comments

PR Tools for Link Builders

Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR. Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR. 0 Comments