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UbiquiTV: Video Fragmentation is the New Reality

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Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition. Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition. 0 Comments

Hulu Grew Audience by 23% Year on Year

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Late last week, comScore Video Metrix released its November 2011 U.S. Online Video Rankings. Instead of recounting how big YouTube is, let’s take a closer look at one of the other online video players: Hulu, who have seen their audience grow 23% YOY. Late last week, comScore Video Metrix released its November 2011 U.S. Online Video Rankings. Instead of recounting how big YouTube is, let’s take a closer look at one of the other online video players: Hulu, who have seen their audience grow 23% YOY. 0 Comments