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Searchers Don’t Want Social in the SERPs, Prefer Bing’s Layout to Google’s [Study]

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In identifying a lack of perspective on the layout choices of Google and Bing, we developed a methodology to extract the opinions of searchers about search layouts for queries that include social and universal results. Here's what we found. In identifying a lack of perspective on the layout choices of Google and Bing, we developed a methodology to extract the opinions of searchers about search layouts for queries that include social and universal results. Here's what we found. 0 Comments

Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

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Mobile consumers are most likely to purchase within the day when searching across the restaurant and auto verticals. They’re also more apt to click ads that offer specials or promotions. Learn more from the Mobile Path-to-Purchase study. Mobile consumers are most likely to purchase within the day when searching across the restaurant and auto verticals. They’re also more apt to click ads that offer specials or promotions. Learn more from the Mobile Path-to-Purchase study. 0 Comments