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PR Newswire Press Release Guidelines Target Search Engine Spam

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Press releases and other content submitted for distribution via PR Newswire's wire distribution network will be evaluated under new guidelines to help ensure quality, and prevent manipulation of search. Press releases and other content submitted for distribution via PR Newswire's wire distribution network will be evaluated under new guidelines to help prevent manipulation of search. 0 Comments

12 Ways to Optimize Press Releases & Avoid Google Penalties

Beware of Press Release Links

Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities. Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities. 0 Comments

Content Marketing Nirvana

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Most everybody is doing content marketing, but there’s more to it than writing blog posts and creating the occasional infographic. Here’s the ideal content marketing framework translated into a checklist to ensure your content flies across the web. Most everybody is doing content marketing, but there’s more to it than writing blog posts and creating the occasional infographic. Here’s the ideal content marketing framework translated into a checklist to ensure your content flies across the web. 0 Comments

Can the SEO-PR Love Affair Survive After Panda & Penguin?

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Following Google’s latest updates, it's no longer enough to write, optimize and distribute press releases. Now, you must provide quality, relevant, newsworthy stories to targeted media and users in a well-written fashion. Here's how to do just that. Following Google’s latest updates, it's no longer enough to write, optimize and distribute press releases. Now, you must provide quality, relevant, newsworthy stories to targeted media and users in a well-written fashion. Here's how to do just that. 0 Comments

PR Is Not A White Hat SEO Technique

Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical. Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical. 0 Comments

When to Run Away from an SEO Company

There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door. There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door. 0 Comments

Link Building 101, Part 2

Last week, we looked at on-site linking best practices. Today, we'll look at off-page factors, with five methods you can start using right now to build links. Last week, we looked at on-site linking best practices. Today, we'll look at off-page factors, with five methods you can start using right now to build links. 0 Comments

Print Journalists Optimistic...Or Not

A recent survey of journalists found that many thought their publication will continue to exist in its current state. But is the survey sample skewing the results? A recent survey of journalists found that many thought their publication will continue to exist in its current state. But is the survey sample skewing the results? 0 Comments

The Crowded World of Press Release SEO

Getting ranked in news search engines, and now in universal search engines, is about to get a whole lot harder with the influx of more savvy PR professionals and offline media companies. Getting ranked in news search engines, and now in universal search engines, is about to get a whole lot harder with the influx of more savvy PR professionals and offline media companies. 0 Comments

An Official Fake Scam Web Site

Borrowing the tactics of stock market con artists, the Securities and Exchange Commission's new fake investment web site has lured thousands of unwitting users who are ultimately told they've been scammed. Borrowing the tactics of stock market con artists, the Securities and Exchange Commission's new fake investment web site has lured thousands of unwitting users who are ultimately told they've been scammed. 0 Comments