Articles on PR

RSS

Press Releases Are Not an SEO Strategy

press-release

Press releases are meant for journalists, not consumers, and therefore it's time that press release syndication be stopped entirely. Press releases are for journalists, not consumers, and it's time that press release syndication should be stopped entirely. 0 Comments

How Can SEOs Sell "Shiny, Sexy" Search?

shutterstock-157139333

In a panel discussion at ad:tech New York, Kevin Ryan of Motivity Marketing, Shreya Kushari of Digitas, and Hamid Saify of Deutsch discussed the best practices for getting reluctant clients to realize the power of search. What are the best practices for getting reluctant clients to realize the power of search? 0 Comments

8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey

journalist-dollarphotoclub-58015828

One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report. One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report. 0 Comments

Not Everything in Today's SEO Has to be Organic

mainimage

SEO is now more about the amount and quality of the outreach you can do to pitch content to the right audience in order to grow exposure, shares, links and citations. SEO is now more about the amount and quality of the outreach you can do to pitch content to the right audience in order to grow exposure, shares, links and citations. 0 Comments

Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

Yelp Trends Craft Beer San Francisco

Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable? To power Trends, Yelp draws upon data it has accumulated from user reviews over the past 10 years. But how much of that data is viable? 0 Comments

Conquering Content Marketing, Step 5: Measurement

Content Marketing Framework Measurement

You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. 0 Comments

U.S. Search Awards 2014 Nominations Now Open

U.S. Search Awards 2014

No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18. No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18. 0 Comments

Link Building Basics for International Search Engine Optimization

International Link Building

Link building for an international campaign means building on the foundation of domestic link building practices and considering how a non-domestic search engine might look at a link. Here are a few basic recommendations. Link building for an international campaign means building on the foundation of domestic link building practices and considering how a non-domestic search engine might look at a link. Here are a few basic recommendations. 0 Comments

A True Integrated Marketing Framework

integrate

Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. 0 Comments

Attention Small Business Owners: SEO Demands Your Involvement

Hard Work Ahead

As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful in the rankings, small businesses must find the time to participate in the process. As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful in the rankings, small businesses must find the time to participate in the process. 0 Comments

Domaining for Links

Collecting Domains

Whatever topic you need your future links for, you can acquire domains with a lot of authority links directed at it even before you need the link value. Once you need the link value, you already have a batch waiting to be used. Whatever topic you need your future links for, you can acquire domains with a lot of authority links directed at it even before you need the link value. Once you need the link value, you already have a batch waiting to be used. 0 Comments

Conquering Content Marketing, Step 2: The Content (and Plot) Develops

Content Development Framework

Great content begins with a great idea. But not all great ideas become reality. Also, your brand can't always control content creation. So what will happen if the content you create goes terribly wrong or you find yourself in some hot water? This. Great content begins with a great idea. But not all great ideas become reality. Also, your brand can't always control content creation. So what will happen if the content you create goes terribly wrong or you find yourself in some hot water? This. 0 Comments

10 Lessons On Creating Spectacular Content

new-york-fireworks

Creating spectacular content may seem daunting if you've never done it before – and it may seem risky because results can't be guaranteed. But spectacular content is becoming the only content worth creating. Here are 10 tips to get started. Creating spectacular content may seem daunting if you've never done it before – and it may seem risky because results can't be guaranteed. But spectacular content is becoming the only content worth creating. Here are 10 tips to get started. 0 Comments

European Search Awards Entry Deadline is Fast Approaching

2014 European Search Awards

Time is quickly running out to enter your nominations for the European Search Awards. The deadline is January 17 for individuals, agencies, or organizations hoping to have their outstanding search achievements in Europe honored during RIMC 2014. January 17 is the deadline for individuals, agencies, or organizations hoping to have their search achievements honored during the European Search Awards. 0 Comments

How to Plan Effectively for Content Marketing in 2014

Plan

A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce content that is sharable and engaging, and stand out to the media when everyone with a mobile phone is a news source. A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce content that is sharable and engaging, and stand out to the media when everyone with a mobile phone is a news source. 0 Comments

SEO Really is Dead, Long Live...Uh...What Should We Call This?

seo-is-dead-funeral

It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point where we need to refer to it as digital marketing optimization or web presence optimization, or some new term. It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point where we need to refer to it as digital marketing optimization or web presence optimization, or some new term. 0 Comments

How to Hire (and Keep) Digital Marketing Talent in 2014

Digital Talent

Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn't gone. Check out these tips on hiring and keeping digital marketing talent. Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn't gone. Check out these tips on hiring and keeping digital marketing talent. 0 Comments

4 Reasons to Spend More on SEO

ROI Return on Investment

Most small businesses run very close to the margin and traditionally resist increasing their SEO budget, no matter the consequences. While SEO will is becoming more difficult and expensive to execute, the ROI remains high for small business. Most small businesses run very close to the margin and traditionally resist increasing their SEO budget, no matter the consequences. While SEO will is becoming more difficult and expensive to execute, the ROI remains high for small business. 0 Comments

SEO Packages: Buyer Beware

Caveat Emptor

Would you buy a used car without checking it out first? Or a house, a surgeon's services, or a babysitter? Your livelihood deserves at least as much consideration. When trying to hire a reputable SEO, do your homework and protect your investment! Would you buy a used car without checking it out first? Or a house, a surgeon's services, or a babysitter? Your livelihood deserves at least as much consideration. When trying to hire a reputable SEO, do your homework and protect your investment! 0 Comments