Articles on Powerful

RSS

Benefits vs. Features: What Makes a Better PPC Ad?

apples-to-apples

When writing a PPC ad, when should your PPC copy create a powerful mental image of the product or service’s end benefit, and when should you focus on establishing credibility and addressing concerns about the path to achieving that benefit? When writing a PPC ad, when should your PPC copy create a powerful mental image of the product or service’s end benefit, and when should you focus on establishing credibility and addressing concerns about the path to achieving that benefit? 0 Comments

Powerful SEO Content: Understanding Breadth of Coverage

More credible pages leads to more authority and greater opportunities to rank for competitive terms. Here are four ways to demonstrate breadth of coverage to search engines. More credible pages leads to more authority and greater opportunities to rank for competitive terms. Here are four ways to demonstrate breadth of coverage to search engines. 0 Comments