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Why Competitive Benchmarking is Integral to Paid Search Success

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Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here’s how to get your competitive benchmarking up to snuff. Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here’s how to get your competitive benchmarking up to snuff. 0 Comments

Google Partners with Big Brands for Tablet Catalog Project

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Google has launched Google Catalogs, a new tablet application that lets users browse through catalogs from big brands. The catalogs include rich media items and the ability to buy any product directly from the app. Google won’t take a cut of sales. Google has launched Google Catalogs, a new tablet application that lets users browse through catalogs from big brands. The catalogs include rich media items and the ability to buy any product directly from the app. Google won’t take a cut of sales. 0 Comments