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Apple’s Passbook: Mobile Local Search Identity Starts to Materialize

walgreens-passbook-integration

Passbook’s flexibility, combined with its on-deck positioning in iOS, will make it a powerful tool for users to organize all of their coupons, gift cards and loyalty cards. As such, it will help these products get over the hump of mobile adoption. Passbook’s flexibility, combined with its on-deck positioning in iOS, will make it a powerful tool for users to organize all of their coupons, gift cards and loyalty cards. As such, it will help these products get over the hump of mobile adoption. 0 Comments

Mobile Payments: The Next Battleground for Google, Apple

Both Google and Apple are working toward integrating NFC to allow users to pay via a mobile device. Expect to see a land grab over the next year to develop and own the standards. Both Google and Apple are working toward integrating NFC to allow users to pay via a mobile device. Expect to see a land grab over the next year to develop and own the standards. 0 Comments