Articles on plurals

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Bing Ads Launches Close Variants for Broad Match Modifiers

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Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because of grammatical errors in queries. Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because of grammatical errors in queries. 0 Comments

Goodbye, Exact and Phrase Match Keywords. Now What?

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While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns. While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns. 0 Comments

AdWords New Phrase, Exact Match Variants: Top 3 Ways to Prepare

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Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on close variants including plurals, misspellings, stemmings, abbreviations, accents, and acronyms. Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on close variants including plurals, misspellings, stemmings, abbreviations, accents, and acronyms. 0 Comments