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7 Ways Content Marketing is Like a Relay Race

Runners

Just as you wouldn't typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways learned from running a relay race. Content marketing has many moving parts that need to be synchronized to execute properly. Here's what a relay race can teach you about content marketing. 0 Comments

6 Reasons for Your Lack of Content Marketing Success

Typewriter Man Smoking Pipe

If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes. Have you invested a lot of energy and money into content marketing, but the results aren't meeting your expectations? Here are six possible explanations. 0 Comments

How to Plan Effectively for Content Marketing in 2014

Plan

A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce content that is sharable and engaging, and stand out to the media when everyone with a mobile phone is a news source. A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce content that is sharable and engaging, and stand out to the media when everyone with a mobile phone is a news source. 0 Comments

8 Tips for Building Your Internal Content Marketing Strategy

Content Planning

It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go. It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go. 0 Comments

Running Lean With AdWords

running-lean

No question that Google AdWords is, as Ash Maurya says, the perfect traffic source for optimization and scaling. But it’s still the quickest, fastest, and cheapest way to get your prospects to tell you honestly what they think of your offers. No question that Google AdWords is, as Ash Maurya says, the perfect traffic source for optimization and scaling. But it’s still the quickest, fastest, and cheapest way to get your prospects to tell you honestly what they think of your offers. 0 Comments

Make Sure You Don’t Get the Black Friday Blues

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A last minute Black Friday checklist for search marketers: beat the Google AdWords holiday rush, keep a backup evergreen ad in each and every ad group, and coordinate and have a system that keeps tabs on who makes what changes to avoid overlap. A last minute Black Friday checklist for search marketers: beat the Google AdWords holiday rush, keep a backup evergreen ad in each and every ad group, and coordinate and have a system that keeps tabs on who makes what changes to avoid overlap. 0 Comments

Create a Robust Landing Page Testing Strategy

growth-chart

A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a bit of work, but the opportunity to deliver significantly better results more than makes up for the effort required. A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a bit of work, but the opportunity to deliver significantly better results more than makes up for the effort required. 0 Comments

Why Your Organization Needs a Culture of Testing & How to Make it Happen

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A little risk can create a lot of reward. Not every test will succeed, nor will every test fail. But if executed properly, every test will teach you something. Here’s how search marketers can convince stakeholders of the value of testing. A little risk can create a lot of reward. Not every test will succeed, nor will every test fail. But if executed properly, every test will teach you something. Here’s how search marketers can convince stakeholders of the value of testing. 0 Comments

How to Collect Data Without Alienating Clients

What's best practice for gathering information from visitors to your site and how can you then use that data to your commercial advantage without alienating them? What's best practice for gathering information from visitors to your site and how can you then use that data to your commercial advantage without alienating them? 0 Comments

Getting Started in Local Search

Gregg Stewart introduces a new column, Local Search, with information on how to get started in finding cost-effective leads and developing a media plan. Gregg Stewart introduces a new column, Local Search, with information on how to get started in finding cost-effective leads and developing a media plan. 0 Comments