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Does Mobile Search Really Matter?

Google Desktop vs Mobile Cost Per Click

Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts. Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts. 0 Comments

Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

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AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The announcement comes on the heels of a new mobile data offering by AdGooroo. AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The announcement comes on the heels of a new mobile data offering by AdGooroo. 0 Comments

Google Paid Clicks Jump, CPCs Fall in Q2 2013; 75% Switched to Enhanced Campaigns

Google Consolidated Revenues by Revenue Source Q2 2013

More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched over by the end of this month. More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched over by the end of this month. 0 Comments

Google Eye-Tracking Study Highlights Impact of Local/Places Results

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SEOmoz recently conducted an eye-tracking study that looked into the way people focus on results on different Google layouts, including those with video thumbs, Locals/Places listings, maps and suggested search terms. The results might surprise you. SEOmoz recently conducted an eye-tracking study that looked into the way people focus on results on different Google layouts, including those with video thumbs, Locals/Places listings, maps and suggested search terms. The results might surprise you. 0 Comments

Yahoo-Bing Promises More of the Same

Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? 0 Comments