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Winter is Coming: How to Prepare for Holiday 2015

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The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging as new focus areas for marketers this year. The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging as new focus areas for marketers this year. 0 Comments

5 Ways to Make Your Small Business Rock the Web

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If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews. If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews. 0 Comments

Beyond YouTube: Alternate Video Venues

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While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. 0 Comments

Bing Updates Image Search

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This new enhancement will show carousels full of Pinterest collections and Web pages where the images are featured, as well as pictures from similar search results. This new enhancement will show carousels full of Pinterest collections and Web pages where the images are featured. 0 Comments

The Art of 6 Simple Questions

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How often do you run into a road block when creating killer content? What do you do to keep your blog, video, social streams, presentations, and more fresh and engaging? What do you do to keep your blog, video, social streams, presentations, and more fresh and engaging? 0 Comments

How to Create a Social Media Friendly Landing Page

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The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action. The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Here are some tips. 0 Comments

Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

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RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile. RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile. 0 Comments

Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value

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With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search. With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search. 0 Comments