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The Mobile Local Opportunity, By the Numbers

Geo-Precise Ad Targeting Q1 2012 vs 2013

One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions. One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions. 0 Comments

Google Wallet Expands Merchants, Rewards & Offers

google-wallet-featured-offers

Less than a month after Wallet's official release, Google is expanding core features. The three key elements are the automatic rewards features (loyalty cards/points), expanded and exclusive offers, and partnerships with several major merchants. Less than a month after Wallet's official release, Google is expanding core features. The three key elements are the automatic rewards features (loyalty cards/points), expanded and exclusive offers, and partnerships with several major merchants. 0 Comments