Articles on phone calls

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3 Insane Trillion-Dollar Desktop vs. Mobile Marketing Fails

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According to Marchex research, businesses lose 4.8 million opportunities because of click-to-call mobile fails. Here are three tips to ensure you don't make the same mistakes. According to Marchex research, businesses lose 4.8 million opportunities because of click-to-call mobile fails. Here are three tips to ensure you don't make the same mistakes. 0 Comments

Let’s Talk Mobile, Shall We? [#CZLNY]

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Search marketers need to go hard with mobile - or go home. And in the ever-evolving world of mobile paid search, phone calls are becoming the "new black." Search marketers need to go hard with mobile - or go home. And in the ever-evolving world of mobile paid search, phone calls are becoming the "new black." 0 Comments

Phone Numbers No Longer Allowed in Google AdWords Ad Text

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If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Starting in April, Google will begin disapproving any ads that include telephone numbers in the ad text, according to a recent policy update. If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Starting in April, Google will begin disapproving any ads that include telephone numbers in the ad text, according to a recent policy update. 0 Comments

Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

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Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign. Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign. 0 Comments

Dialing Into Success with Google AdWords Call Tracking

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The need to track calls is great, but it can be challenging. Google’s Call Extensions are great for getting top-level reporting on call activity associated with your search ads. The implementation is easy and the reporting is at your fingertips. The need to track calls is great, but it can be challenging. Google’s Call Extensions are great for getting top-level reporting on call activity associated with your search ads. The implementation is easy and the reporting is at your fingertips. 0 Comments