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One Easy Trick to Convert Website Visitors Into Leads

easy-button

Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying to increase your conversion rate, try this: make one thing easier for your prospect. Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying to increase your conversion rate, try this: make one thing easier for your prospect. 0 Comments

Why Apps Will Dethrone Content as King of Digital Marketing

Time Spent on iOS and Android Connected Devices

The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing. The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing. 0 Comments

Dissecting Moz's 2013 Search Engine Ranking Factors

Overall Algo Impressions

Moz has published their 2013 Search Engine Ranking Factors report with the input of 120+ SEO professionals and a scientific approach. The report skirts a number of actual ranking factors and focuses mostly on search engine correlation data. Moz has published their 2013 Search Engine Ranking Factors report with the input of 120+ SEO professionals and a scientific approach. The report skirts a number of actual ranking factors and focuses mostly on search engine correlation data. 0 Comments

Rosalind Franklin and Photo 51 Honored in Google Doodle

rosalind-franklin-google-doodle

Today's Google Doodle honors Rosalind Franklin. Franklin took an X-ray diffraction image of the DNA molecule in 1952. The image was called Photo 51 and was the critical piece to identifying the structure and composition of DNA. Today's Google Doodle honors Rosalind Franklin. Franklin took an X-ray diffraction image of the DNA molecule in 1952. The image was called Photo 51 and was the critical piece to identifying the structure and composition of DNA. 0 Comments

The Five Characteristics of Highly Effective PPC Specialists

As anyone in the search marketing industry can tell you, talent is scarce. Tony Wright has come up with five characteristics of successful PPC specialists. If you can find one with all these traits, hire him/her on the spot. As anyone in the search marketing industry can tell you, talent is scarce. Tony Wright has come up with five characteristics of successful PPC specialists. If you can find one with all these traits, hire him/her on the spot. 0 Comments

Desperately Seeking Stats to Prove the Value of Branded Keywords

Search advertising columnist Tony Wright discusses the value of bidding on your company's branded keywords, and testing to see if advertising on your brand name(s) improves conversion. Search advertising columnist Tony Wright discusses the value of bidding on your company's branded keywords, and testing to see if advertising on your brand name(s) improves conversion. 0 Comments