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5 Ways to Sell SEO to Your CMO

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Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan. To increase the chances of winning budget, you need to sell SEO like a CMO. Here's how to find the data you need to get buy-in from the decision-makers. 0 Comments

Obama vs. Romney: Who’s Winning the YouTube Vote?

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President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker. President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker. 0 Comments

Googling = Research for 94% of Teen Students [Study]

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Google is the primary way teenagers conduct research in today’s digital world, according to new Pew research. Teachers say teens are most likely to first turn to Google or another search engine as their main research tool 94 percent of the time. Google is the primary way teenagers conduct research in today’s digital world, according to new Pew research. Teachers say teens are most likely to first turn to Google or another search engine as their main research tool 94 percent of the time. 0 Comments

How Big Data is Fundamentally Changing Local Search

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Beyond algorithmic changes that local search is likely to experience in the next few years, we’re witnessing a changing of the guard as newcomers foster engagement, collaborate, and start to take local mindshare from the legacy players. Beyond algorithmic changes that local search is likely to experience in the next few years, we’re witnessing a changing of the guard as newcomers foster engagement, collaborate, and start to take local mindshare from the legacy players. 0 Comments

Google, Facebook Offer News Sites Lessons on Ad Targeting [Study]

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Only three news sites - CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next. Only three news sites - CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next. 0 Comments

comScore YouTube Partner Reporting Rankings Reveal 7 Significant Secrets

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The August 2011 comScore YouTube Partner Reporting rankings are out and you should start digging into this data. Now. It provides a never-before-seen comparison of viewership across hundreds of the 20,000 YouTube partners and their channels. The August 2011 comScore YouTube Partner Reporting rankings are out and you should start digging into this data. Now. It provides a never-before-seen comparison of viewership across hundreds of the 20,000 YouTube partners and their channels. 0 Comments

Watch a YouTube Video With Your Friends by Starting a Google+ Hangout

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YouTube has added a new option when you click the share button underneath a video to watch with your friends by starting a Google+ Hangout. This is important to marketers – it’s another indication that video viewing is more social than TV viewing. YouTube has added a new option when you click the share button underneath a video to watch with your friends by starting a Google+ Hangout. This is important to marketers – it’s another indication that video viewing is more social than TV viewing. 0 Comments