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Search Engine Users Dislike Personalized Search But Like the Results

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The majority of search engine users are not OK with tracking used to personalize search results or offer targeted advertisements, though satisfaction with the results offered is at an all-time high. It seems user education is in order. The majority of search engine users are not OK with tracking used to personalize search results or offer targeted advertisements, though satisfaction with the results offered is at an all-time high. It seems user education is in order. 0 Comments

How We Use the Internet for Science Research

The internet is second only to television as a source of science information for most Americans, according to a new study from the Pew Internet & American Life Project in collaboration with the Exploratorium. The internet is second only to television as a source of science information for most Americans, according to a new study from the Pew Internet & American Life Project in collaboration with the Exploratorium. 0 Comments

Survey: Searchers are Confident, Satisfied & Clueless

The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results. The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results. 0 Comments