Articles on personalization

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40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

Data Binary

While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent themselves through the concept of integration. While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent themselves through the concept of integration. 0 Comments

New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

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Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search, navigation, and content of ecommerce sites to each visitor. Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search, navigation, and content of ecommerce sites to each visitor. 0 Comments

9 Ways to Prepare for a Future Without Cookie Tracking

Chocolate Chip Cookies

With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more important. Here's how to earn the respect and trust of visitors and customers. With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more important. Here's how to earn the respect and trust of visitors and customers. 0 Comments

YouTube's Expanded Home Page Feed Offers Brands More Visibility

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YouTube hopes new personalized feeds will encourage a new way to use the homepage and, therefore, more time spent watching videos. It means more visibility for brands and a new opportunity for continued engagement with your most engaged audience. YouTube hopes new personalized feeds will encourage a new way to use the homepage and, therefore, more time spent watching videos. It means more visibility for brands and a new opportunity for continued engagement with your most engaged audience. 0 Comments

How Much Do Social Signals Play Into Google Rankings?

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When it comes to the big black box that is Google, we will never know exactly what's going on. Does Google use social signals as a ranking factor? A lot of folks seem to think so. Are they wrong? Or is the answer a bit more complex? When it comes to the big black box that is Google, we will never know exactly what's going on. Does Google use social signals as a ranking factor? A lot of folks seem to think so. Are they wrong? Or is the answer a bit more complex? 0 Comments

Search Engine Users Dislike Personalized Search But Like the Results

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The majority of search engine users are not OK with tracking used to personalize search results or offer targeted advertisements, though satisfaction with the results offered is at an all-time high. It seems user education is in order. The majority of search engine users are not OK with tracking used to personalize search results or offer targeted advertisements, though satisfaction with the results offered is at an all-time high. It seems user education is in order. 0 Comments

SEO & Personalization: An Evolving Relationship

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The search giants are leading us into a new era with the intentions of providing better search results. This leaves many uneasy in how to accept these changes. SEOs now must now remove their blinders and take advantage of the evolution of search. The search giants are leading us into a new era with the intentions of providing better search results. This leaves many uneasy in how to accept these changes. SEOs now must now remove their blinders and take advantage of the evolution of search. 0 Comments

Search Personalization & the User Experience

3 stages of search personalization

As the engines evolve we need to find ways to evolve with them. This is what I like to call “future proofing.” If you know your history and have an intimate understanding of the present, you will most certainly be positioned well for the future. As the engines evolve we need to find ways to evolve with them. This is what I like to call “future proofing.” If you know your history and have an intimate understanding of the present, you will most certainly be positioned well for the future. 0 Comments

Google Offers Tests More Targeted Daily Deals

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Google is testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People can select subcategories within five main categories: things to do, places to go, shopping, health & beauty, and services. Google is testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People can select subcategories within five main categories: things to do, places to go, shopping, health & beauty, and services. 0 Comments

The Challenges of Measuring SEO Success, Part 2

How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and why user experience will continue to grow in importance. How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and why user experience will continue to grow in importance. 0 Comments

Distilling Universal Search

While some industry-watchers are cheering Google's recent moves, others are yawning. Range Online's Phil Stelter digs into what Universal Search really means for Google, and for search marketers. While some industry-watchers are cheering Google's recent moves, others are yawning. Range Online's Phil Stelter digs into what Universal Search really means for Google, and for search marketers. 0 Comments