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Future of Paid Search: Think Target Audiences, Not Just Keywords

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It's time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain to others) the core concepts of how to target people above and beyond keyword groups by targeting audiences. It's time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain to others) the core concepts of how to target people above and beyond keyword groups by targeting audiences. 0 Comments

How Display Campaigns Are Becoming Enhanced

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Display campaigns haven't been enhanced in quite the same way as search. It's harder to converge devices around display, because of the differences in capabilities. However, some sexy new features are making their way into your accounts. Display campaigns haven't been enhanced in quite the same way as search. It's harder to converge devices around display, because of the differences in capabilities. However, some sexy new features are making their way into your accounts. 0 Comments

How to Scale your Link Marketing Strategy

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Scaling your link marketing strategy can help build your traffic, exposure, and rankings. The key is to map out your strategy, train or hire the right people to carry it out, test it, and what will help you maintain quality over time. Scaling your link marketing strategy can help build your traffic, exposure, and rankings. The key is to map out your strategy, train or hire the right people to carry it out, test it, and what will help you maintain quality over time. 0 Comments

5 Tips on Link Bait Campaigns

With a little planning and repetition, your link bait campaigns will become more successful. Here are some ideas on how to produce a brilliant campaign. With a little planning and repetition, your link bait campaigns will become more successful. Here are some ideas on how to produce a brilliant campaign. 0 Comments

5 Essential Skills of In-House Link Marketers

Link marketing requires a skill set that combines multiple disciplines. Not every link marketer will excel at all five of these skills, but the more proficient they are in each area, the more likely they will be to succeed. Link marketing requires a skill set that combines multiple disciplines. Not every link marketer will excel at all five of these skills, but the more proficient they are in each area, the more likely they will be to succeed. 0 Comments

Social Shopping: Build Long-Term Traffic and Trust

With a predicted slow year on the horizon, what can you do to be better and different in this market? This is an important question to answer, especially in Q1, when the e-commerce segment is very slow, so think about these types of strategies carefully. With a predicted slow year on the horizon, what can you do to be better and different in this market? This is an important question to answer, especially in Q1, when the e-commerce segment is very slow, so think about these types of strategies carefully. 0 Comments

How to Avoid Hiring a Bad SEO

Do you know the tell tale signs of an inept search engine optimizer or SEO company trying to pull a fast one? If not, here's how to separate the wheat from the chaff. Do you know the tell tale signs of an inept search engine optimizer or SEO company trying to pull a fast one? If not, here's how to separate the wheat from the chaff. 0 Comments