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Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

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Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text ads, but PLA CTRs have increased each month since February. Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text ads, but PLA CTRs have increased each month since February. 0 Comments

Financial Services PPC Ad Copy Breakdown [Study]

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A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate. A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate. 0 Comments

The Cost of Landing Page Optimization

You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions. You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions. 0 Comments