Articles on performance metrics

RSS

Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

Searchmetrics logo

Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites." Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites." 0 Comments

The 3Ps of Content Measurement: Page Rank, Traffic & Engagement

Measure Web Page

Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014. Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014. 0 Comments

Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

conversion-rate-google-shopping-vs-amazon-product-ads

Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping is trending to beat out Amazon ads for traffic. But Amazon converted better than Google Shopping. Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping is trending to beat out Amazon ads for traffic. But Amazon converted better than Google Shopping. 0 Comments

3 Ways B2B SEOs Can Keep on Winning in 2013

percentage-of-not-provided-search-referrals

Instead of focusing on New Year’s resolutions, let’s look back at the things B2B SEOs did that were working in the past year. Let’s focus on how we can enhance what we know works well in content marketing, performance, and collaboration. Instead of focusing on New Year’s resolutions, let’s look back at the things B2B SEOs did that were working in the past year. Let’s focus on how we can enhance what we know works well in content marketing, performance, and collaboration. 0 Comments

AdWords Search and Display Networks Will Soon Get Impression Share Metrics

Google AdWords Logo

Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. 0 Comments

adCenter Introduces Multi-Metric Trend Graphs

adcenter-campaign-trends

Over the past years adCenter performance history has been a bit hard to understand, let alone access. This has now changed with the new adCenter Multi-Metric Trend Graphs that will allow you to more easily understand your campaign performance. Over the past years adCenter performance history has been a bit hard to understand, let alone access. This has now changed with the new adCenter Multi-Metric Trend Graphs that will allow you to more easily understand your campaign performance. 0 Comments

Google Analytics Adds Mobile Metrics, Email Scheduling, PDF Exporting

mobile-ad-performance

Google announced that starting this week we will start to see mobile ad performance metrics in the new Google Analytics interface. A new visual toggle is being added to all AdWords reports, showing “All”, “High-end Mobile” and “Tablet” ads. Google announced that starting this week we will start to see mobile ad performance metrics in the new Google Analytics interface. A new visual toggle is being added to all AdWords reports, showing “All”, “High-end Mobile” and “Tablet” ads. 0 Comments

How to Move an AdWords Campaign Without Breaking it

If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. 0 Comments