Articles on performance

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Bing Ads Bid Landscape Tool Comes to Ad Group Level

Bing Ads Bid Landscape

Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by all U.S. advertisers. The bid landscape tool, which was originally released in March, is similar to Google AdWords' Bid Simulator Tool. Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level for all U.S. advertisers. 0 Comments

Link Building 101: Competitor Analysis

Link Building 101 Competitor Analysis

Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and it gives you a tidy list of high opportunity links. Let's dive into the how of competitor backlink analysis. Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and it gives you a tidy list of high opportunity links. Let's dive into the how of competitor backlink analysis. 0 Comments

AdWords Top Movers Report: What It Is & What It Should Be

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A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those moves. Here's how to run the report, what data is available, how to use the report, and what Google should improve. A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those moves. Here's how to run the report, what data is available, how to use the report, and what Google should improve. 0 Comments

Enhanced Campaigns: New Sitelink & Call Ad Extensions Feature Rundown

enhanced-campaigns

While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance with the coming changes and updates specific to call and sitelink ad extensions. While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance with the coming changes and updates specific to call and sitelink ad extensions. 0 Comments

How to Establish a Goal Plan for Your PPC Campaign

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Establishing benchmarks and creating realistic goals for your paid search campaigns can help refine your strategy, align your PPC campaign with wider-scope business objectives, improve performance, and serve as a source of motivation. Establishing benchmarks and creating realistic goals for your paid search campaigns can help refine your strategy, align your PPC campaign with wider-scope business objectives, improve performance, and serve as a source of motivation. 0 Comments

How to Analyze Facebook Page Posts

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Want to go beyond what’s available in Facebook Insights? These three top-level segments and four metric categories will help you analyze and understand the impact that the content put out on your brand's Facebook page has on your audience. Want to go beyond what’s available in Facebook Insights? These three top-level segments and four metric categories will help you analyze and understand the impact that the content put out on your brand's Facebook page has on your audience. 0 Comments

How To Control Google’s Largest Search Partner: AOL Search

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AOL has been working on creating a legitimate self-service platform that can be managed through a white label version of AdWords. This can provide you an extra level of management. Here’s how it can help and why you should manage AOL separately. AOL has been working on creating a legitimate self-service platform that can be managed through a white label version of AdWords. This can provide you an extra level of management. Here’s how it can help and why you should manage AOL separately. 0 Comments

BAM! Optimize Your Campaigns Across Multiple Goals to Further Success

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How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such as sales) but poorly for a second goal (such as newsletter sign-ups)? The answer is a Blended Action Model, or BAM! How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such as sales) but poorly for a second goal (such as newsletter sign-ups)? The answer is a Blended Action Model, or BAM! 0 Comments

Writing Better PPC Reports

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Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Learn how to keep your reporting brief but helpful by focusing on key factors and employing some dos and don'ts. Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Learn how to keep your reporting brief but helpful by focusing on key factors and employing some dos and don'ts. 0 Comments

How to Prioritize Your PPC Analysis for Awesome Results

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Analysis prioritization is critical when diagnosing an ailing account. Knowing whereto look within an account for optimization opportunities is just as important as knowing what to do when these opportunities are discovered. Analysis prioritization is critical when diagnosing an ailing account. Knowing whereto look within an account for optimization opportunities is just as important as knowing what to do when these opportunities are discovered. 0 Comments

3 Underused Paid Search Metrics

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Paid search is all about numbers. For those who are really looking to take their PPC optimization to the next level, these metrics that are either new, or not used frequently enough, are the right places to start extracting additional insight. Paid search is all about numbers. For those who are really looking to take their PPC optimization to the next level, these metrics that are either new, or not used frequently enough, are the right places to start extracting additional insight. 0 Comments

Why Your Organization Needs a Culture of Testing & How to Make it Happen

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A little risk can create a lot of reward. Not every test will succeed, nor will every test fail. But if executed properly, every test will teach you something. Here’s how search marketers can convince stakeholders of the value of testing. A little risk can create a lot of reward. Not every test will succeed, nor will every test fail. But if executed properly, every test will teach you something. Here’s how search marketers can convince stakeholders of the value of testing. 0 Comments

Geotargeting: A Great Local Search Option

Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords account. Here are four steps to help you get started. Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords account. Here are four steps to help you get started. 0 Comments

The 2 Principles of Effective Performance Advertising

Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. 0 Comments

4 Steps to B2B SEO Accountability

There's incredible opportunity (and money) awaiting B2B organizations that do SEO right. Get on the right track by putting these four steps to use across your search engine optimization initiatives. There's incredible opportunity (and money) awaiting B2B organizations that do SEO right. Get on the right track by putting these four steps to use across your search engine optimization initiatives. 0 Comments

A Few More Resolutions for Your Search Team

Want greater search marketing success this year? Try looking at search engine marketing as a whole, rather than two independent efforts, and have an open line between development and search engine optimization. Want greater search marketing success this year? Try looking at search engine marketing as a whole, rather than two independent efforts, and have an open line between development and search engine optimization. 0 Comments

Google Simplifies & Loosens Requirements for AdWords

Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. 0 Comments