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More Local SEOs Earning Less Than $30,000 [Study]

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The BrightLocal Local SEO Industry Survey included nearly 1,800 SEOs and found more than a third of local SEOs have turnover of less than $30,000 and the average local SEO handles nine clients. More than a third of local SEOs have turnover of less than $30,000 and the average local SEO handles nine clients. 0 Comments

30% of Traffic to Insurance Sites Came from Search in June

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Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search in June. Other top performers in Q2 in the search results included GEICO and Progressive. Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search in June. Other top performers in Q2 in the search results included GEICO and Progressive. 0 Comments

Videos Dominate Universal Search Results 65% of the Time [Study]

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Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share. The Searchmetrics data also showed keywords that displayed Universal Search results grew to 81 percent in 2013, up from 75 percent in the previous year. 0 Comments

Google Search Features Images, News or Shopping Results 34% of the Time [Study]

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SEO technology company Conductor has published research that looks at how many search results had a healthy number of "blue links," what percentage had universal search results, and how many ads were common for 1.5 million keywords. SEO technology company Conductor has published research that looks at how many search results had a healthy number of "blue links," what percentage had universal search results, and how many ads were common for 1.5 million keywords. 0 Comments

How Should You Charge For SEM?

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By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the best. Here are five of the most popular pricing models that are being used by freelance SEM managers and large agencies. By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the best. Here are five of the most popular pricing models that are being used by freelance SEM managers and large agencies. 0 Comments

Google Makes It Even Harder to Estimate Missing iOS 6 Organic Search Data

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Applying PPC data has been key in accurately estimating the impact of missing iOS 6 organic traffic data. Unfortunately, Google now is returning trackable referral information for PPC only, skewing the ability to accurately apply this information. Applying PPC data has been key in accurately estimating the impact of missing iOS 6 organic traffic data. Unfortunately, Google now is returning trackable referral information for PPC only, skewing the ability to accurately apply this information. 0 Comments

July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade?

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In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by July 22, 2013”. But what happens if you don't upgrade by the deadline? Here's what you can expect. In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by July 22, 2013”. But what happens if you don't upgrade by the deadline? Here's what you can expect. 0 Comments

Google+ in the SERPs Increasing; Authorship Adoption High [Data]

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A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so. A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so. 0 Comments

AdWords Mobile PPC Performance: How it Stacks Up Against Desktop

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Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop PPC performance snapshot comparison provides helpful guidance on how to enhance your mobile campaign integration strategy. Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop PPC performance snapshot comparison provides helpful guidance on how to enhance your mobile campaign integration strategy. 0 Comments

Is Your Quality Score Costing or Saving You Money?

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When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and can lead to significant saving. But how much savings would that be? And is it worth your time investment? When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and can lead to significant saving. But how much savings would that be? And is it worth your time investment? 0 Comments

Google Panda & Penguin: A New Way for SEOs to Measure True Impact

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How is the overall impact of a Google Panda or Penguin update/data refresh measured, beyond Google’s own numbers? PM Digital’s Clay Cazier proposes a method of measurement using Google Organic Click Turbulence and invites SEOs to participate. How is the overall impact of a Google Panda or Penguin update/data refresh measured, beyond Google’s own numbers? PM Digital’s Clay Cazier proposes a method of measurement using Google Organic Click Turbulence and invites SEOs to participate. 0 Comments

Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

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An analysis of about 1.5 million keywords over six months across multiple clients, campaigns, and verticals reveals how many impressions, clicks, and conversions head and long-tail keywords generate and which keywords are the most profitable. An analysis of about 1.5 million keywords over six months across multiple clients, campaigns, and verticals reveals how many impressions, clicks, and conversions head and long-tail keywords generate and which keywords are the most profitable. 0 Comments

Google Ad Spending Tops $2 Billion in 2011

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Google has doubled it's advertising budget in the past year to more tha $1.5 billion. If you factor in the recently acquired Motorola Mobility Holdings and Google's ad spend together, that's $2.1 billion a year in ad spend, a new report says. Google has doubled it's advertising budget in the past year to more tha $1.5 billion. If you factor in the recently acquired Motorola Mobility Holdings and Google's ad spend together, that's $2.1 billion a year in ad spend, a new report says. 0 Comments

How to Understand Your Google “Not Provided” Traffic

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By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations. By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations. 0 Comments

Tablet, E-Reader Ownership Doubled Over Holidays

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After a slowdown in the fall of 2011, the share of adults who owned tablet computers or e-readers nearly doubled over the holidays, according to a new report from the Pew Internet and American Life Project. 19 percent of U.S. adults now own tablets. After a slowdown in the fall of 2011, the share of adults who owned tablet computers or e-readers nearly doubled over the holidays, according to a new report from the Pew Internet and American Life Project. 19 percent of U.S. adults now own tablets. 0 Comments

AdWords Search and Display Networks Will Soon Get Impression Share Metrics

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Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. 0 Comments

The Bid Management Recipe

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If you want to start applying bid management to your AdWords campaigns to optimize for conversions, you're going to need certain ingredients and a framework before you start. This information will give you all the basic starting points. If you want to start applying bid management to your AdWords campaigns to optimize for conversions, you're going to need certain ingredients and a framework before you start. This information will give you all the basic starting points. 0 Comments

'Not Provided' Search Numbers Rising, Where Will They Stop?

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When Google rolled out their encrypted search, loss of query data including the search terms was a major complaint from online marketers. Numbers are now emerging and if they don't stop increasing soon, the complaints could be founded. When Google rolled out their encrypted search, loss of query data including the search terms was a major complaint from online marketers. Numbers are now emerging and if they don't stop increasing soon, the complaints could be founded. 0 Comments

Gaining Top Keyword Prominence & Dominance in Foreign Languages

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Building links to foreign language websites can help you climb the SERPs far more quickly than link building for English websites. Here are some tips on how to beat the competition with top keyword anchor text links in languages other than English. Building links to foreign language websites can help you climb the SERPs far more quickly than link building for English websites. Here are some tips on how to beat the competition with top keyword anchor text links in languages other than English. 0 Comments

34% of Referrals to Facebook Pages Come from Google, Yahoo, Bing [Study]

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Despite the Bing-Facebook alliance, Google sends Facebook the most traffic. More than a third of external referrals to Facebook pages come from search engines, and SEO plays a strong role in generating this additional traffic, a study has found. Despite the Bing-Facebook alliance, Google sends Facebook the most traffic. More than a third of external referrals to Facebook pages come from search engines, and SEO plays a strong role in generating this additional traffic, a study has found. 0 Comments

Important Timelines for AdWords Analysis

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If you're new to AdWords this article is for you. I'm going to talk you through how much data you need to be able to make decisions about your campaigns. Are short or long timelines better when examining campaign analytics? And how much is enough? If you're new to AdWords this article is for you. I'm going to talk you through how much data you need to be able to make decisions about your campaigns. Are short or long timelines better when examining campaign analytics? And how much is enough? 0 Comments

Boost Your CTR With These 5 PPC Ad Copy Strategies

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Ad copy testing is critical to seizing a competitive advantage in PPC, but with an endless number of attributes to test it can be a little daunting to pick a starting point. Start with these ad copy attributes to improve your paid search campaigns. Ad copy testing is critical to seizing a competitive advantage in PPC, but with an endless number of attributes to test it can be a little daunting to pick a starting point. Start with these ad copy attributes to improve your paid search campaigns. 0 Comments