Articles on Penguin

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3 Ways Google Penalties Have Pulled SEO Out of the Gutter

ladder from crisis to success

You’d think that SEOs would be frustrated and angry with Google, exasperated with clients, and at their wit’s end with the entire industry. But the remarks from about 60 professional SEOs tell a different story. You’d think that SEOs would be frustrated and angry with Google, but the remarks from about 60 professional SEOs tell a different story. 0 Comments

Finding Local Search Success, Post-Pigeon and Penguin 3.0

penguin-pandora

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do? In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, what's a marketer to do? 0 Comments

Penguin 3.0: A Proven Roadmap to Recovery

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Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery. Many wondered if recovery from Penguin was even possible. It’s not only possible, but we'll show exactly the steps we took to accomplish this recovery. 0 Comments

Google Penguin 3.0 Likely in 2014, Says John Mueller

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In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed of its algorithms overall. In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed of its algorithms overall. 0 Comments

Ranking Boost Possible Without Penguin Refresh From Google

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Google Webmaster Trends analyst John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. 0 Comments

Last-Minute SEO - Here Come the Holidays!

lastminseo

If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. 0 Comments

Building Future Safe Links – 5 Questions to Ask Yourself

future-safe-links

Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe? Google has updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe? 0 Comments

Link Building: The Art of Persuasion

link-building-persuasion

The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it? The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it? 0 Comments

You've Been Hit by Penguin! Should You Start Over or Try to Recover?

Google Penguin Full Recovery

If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. Can your site ever recover from Penguin, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. 0 Comments

More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

Panda 4 Findings

Google's Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed. Here are some SEO findings based on an analysis of 41 websites impacted by Panda 4.0. This post provides several SEO findings based on an analysis of fresh damage and website recoveries after the rollout of Google's Panda 4.0 algorithm. 0 Comments

Did Your Manual Penalty Disappear? It Probably Expired

Expired Parking Meter

Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire? Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire? 0 Comments

Google Targets Spammy Queries With Payday Loans Algorithm Update

payday-loans-google-uk

Over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update." Google said it is "the next generation of an algorithm that originally rolled out last summer for very spammy queries." Over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update." Google said it is "the next generation of an algorithm that originally rolled out last summer for very spammy queries." 0 Comments

Rank Still Matters in the Age of Secure Search

Rank Metric

Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be. Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be. 0 Comments

A Very Mild Case of Google Penguin?

Penguins

Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt Cutts told one webmaster to continue doing backlink cleanup, as the site has a "very mild case of Penguin." Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt Cutts told one webmaster to continue doing backlink cleanup, as the site has a "very mild case of Penguin." 0 Comments