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Top 5 Micro-Conversions You Should Measure

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Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors – and these relationship-building activities may help contribute to conversions. Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors – and these relationship-building activities may help contribute to conversions. 0 Comments

Top 3 Excuses For Not Switching to the New Google Analytics – Debunked

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Do you keep delaying the switch to the “new” Google Analytics? If so, you aren't alone. People aren’t switching for all kinds of reasons. But it's time to stop the excuses. Here are three reasons to switch today and how GA allows you to go further. Do you keep delaying the switch to the “new” Google Analytics? If so, you aren't alone. People aren’t switching for all kinds of reasons. But it's time to stop the excuses. Here are three reasons to switch today and how GA allows you to go further. 0 Comments

2004 Ad Spend: Search Is Hot, But Contextual Pollution Of Figures Continues

online ad spending figures for all of 2004 were recently released by the IAB. What do they show specifically for search? Up, up, up, no matter how you want to slice it, though mixing in spending on contextual ads doesn't give a completely clear figure. online ad spending figures for all of 2004 were recently released by the IAB. What do they show specifically for search? Up, up, up, no matter how you want to slice it, though mixing in spending on contextual ads doesn't give a completely clear figure. 0 Comments

Search Engines 101

Use these outstanding online resources to get the equivalent of an introductory semester of 'search engines 101' -- without having to go back to school for your education. Use these outstanding online resources to get the equivalent of an introductory semester of 'search engines 101' -- without having to go back to school for your education. 0 Comments

Are Search Engines Biased?

Can you trust search engines to deliver only fair and objective results? Maybe not, say the authors of a study seeking to measure how bias creeps in to search engineering. Can you trust search engines to deliver only fair and objective results? Maybe not, say the authors of a study seeking to measure how bias creeps in to search engineering. 0 Comments

Surplus Of Search Engine Marketing Reports

It's been a busy few weeks for reports about search engine marketing issues, with three different publications having been released recently. They cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness. It's been a busy few weeks for reports about search engine marketing issues, with three different publications having been released recently. They cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness. 0 Comments