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Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility

Bing Ads

Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year. Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year. 0 Comments

Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

Children With Tablet

Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here's why... Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here's why... 0 Comments

5 Critical Factors for Optimized Mobile PPC Targeting

Mobile Targeting

Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren't yet fully invested in mobile PPC, then let these serve as cautionary tale on where there may be some bumps in the road. Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren't yet fully invested in mobile PPC, then let these serve as cautionary tale on where there may be some bumps in the road. 0 Comments

Augmented Reality & SEO: Search in an Annotated World

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AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how to fit it into their marketing plans. But with the debut of Google Glass, all that is about to change. AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how to fit it into their marketing plans. But with the debut of Google Glass, all that is about to change. 0 Comments

Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

social-media-and-video-adobe

Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching. Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching. 0 Comments

Multi-Platform Media Usage is Not a Zero Sum Game

more-screens-more-time-spent-on-every-device

Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms. Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms. 0 Comments

YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

gen-c-engage-with-youtube

YouTube's milestone is important to more than 1 million content creators from over 30 countries who are earning money from their YouTube videos, as well as more than a million advertisers. Also, YouTube search data is now available on Google Trends. YouTube's milestone is important to more than 1 million content creators from over 30 countries who are earning money from their YouTube videos, as well as more than a million advertisers. Also, YouTube search data is now available on Google Trends. 0 Comments

Justifying Smartphone PPC Spend as Tablet Results Soar

budget-money-jar

Tablet ownership is growing month-on-month in the U.S., UK, and other markets. Various surveys show tablets are accounting for roughly 20 percent of PPC clicks and conversions. So with this new reality emerging, how do you justify mobile spend? Tablet ownership is growing month-on-month in the U.S., UK, and other markets. Various surveys show tablets are accounting for roughly 20 percent of PPC clicks and conversions. So with this new reality emerging, how do you justify mobile spend? 0 Comments

Be A PPC Leader in 2013: 5 Top Trends

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People are always looking to the future marketing trends for new possibilities, opportunities, and growth potential. But don’t just be a follower! Be ahead of the trends in PPC for 2013. Here are five top trends to strongly consider implementing. People are always looking to the future marketing trends for new possibilities, opportunities, and growth potential. But don’t just be a follower! Be ahead of the trends in PPC for 2013. Here are five top trends to strongly consider implementing. 0 Comments

Google Passes Microsoft to Become 2nd Largest Tech Company

google-money-bags

Some analysts think the news is related to a shift from Microsoft's dominated PC industry, where users relied on software running on desktop machines, to software delivered by the Internet that allows users to access information via mobile devices. Some analysts think the news is related to a shift from Microsoft's dominated PC industry, where users relied on software running on desktop machines, to software delivered by the Internet that allows users to access information via mobile devices. 0 Comments

8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

people-using-mobile-phones

As more people use their mobile devices and tablets to search for your products and services, you can and should cater to that. Use these tips to deliver a relevant and high-converting experience that matches the context and device of the searcher. As more people use their mobile devices and tablets to search for your products and services, you can and should cater to that. Use these tips to deliver a relevant and high-converting experience that matches the context and device of the searcher. 0 Comments

Content is King & Other White Lies We Tell Ourselves

lies

With the infamous Google Penguin and Panda updates dismantling and devaluing various link building and outdated spammy strategies, many SEOs have immediately jumped ship to content strategy. A noble aim, but should it the be all and end all? With the infamous Google Penguin and Panda updates dismantling and devaluing various link building and outdated spammy strategies, many SEOs have immediately jumped ship to content strategy. A noble aim, but should it the be all and end all? 0 Comments

Google Denies Microsoft's Android Botnet Report

Google Android Malware

Google lashed out at Microsoft researcher Terry Zink, claiming there is no evidence to support his warning that a new botnet is forcing infected Android phones to churn out spam. Google said the spam messages were stemming from PCs, not smartphones. Google lashed out at Microsoft researcher Terry Zink, claiming there is no evidence to support his warning that a new botnet is forcing infected Android phones to churn out spam. Google said the spam messages were stemming from PCs, not smartphones. 0 Comments

Mobile Landing Page Optimization - 10 Best Practices for Success

10 Ways to Make Your Landing Page Mobile-Friendly

Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn how to boost conversion, improve PPC quality scores, and provide a better user experience. Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn how to boost conversion, improve PPC quality scores, and provide a better user experience. 0 Comments

Instagram for Video: Searching for the Next Big Thing

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Instagram has been the biggest story as of late, with its lofty $1 billion acquisition by Facebook. Will SocialCam or Viddy be the one eventually anointed the Instagram of video? Here’s what we can learn by examining the online buzz and search data. Instagram has been the biggest story as of late, with its lofty $1 billion acquisition by Facebook. Will SocialCam or Viddy be the one eventually anointed the Instagram of video? Here’s what we can learn by examining the online buzz and search data. 0 Comments

Google Drive Launches - For Real!

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Google Drive, the long-rumored "cloud" based storage, launched this afternoon, touting the ability to keep all your stuff in one place. As if trying to quell the disbelievers, Google's announcement blog post read "...yes, really" in the title. Google Drive, the long-rumored "cloud" based storage, launched this afternoon, touting the ability to keep all your stuff in one place. As if trying to quell the disbelievers, Google's announcement blog post read "...yes, really" in the title. 0 Comments

How to Optimize Tablets vs. Smartphones

share-of-connected-device-traffic-us

Although smartphones and tablets share many common attributes, they differ greatly as it relates to where the devices are used, what they use them for, and most importantly, how you should market via search to consumers on the different devices. Although smartphones and tablets share many common attributes, they differ greatly as it relates to where the devices are used, what they use them for, and most importantly, how you should market via search to consumers on the different devices. 0 Comments

Should Amazon Buy Yahoo?

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Google and Microsoft have been rumored as potential suitors alongside the option of selling the company’s Asian assets. But another company has the size and cash to buy Yahoo – Amazon, which could offer Yahoo a chance to realize it’s value. Google and Microsoft have been rumored as potential suitors alongside the option of selling the company’s Asian assets. But another company has the size and cash to buy Yahoo – Amazon, which could offer Yahoo a chance to realize it’s value. 0 Comments

Carr and Arrington Go 'All In' On #VegasTech

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The Vegas technology economy has the talent, community, infrastructure, and money, and has been bubbling up for a while. But the beacons are out there now, showing that there is something much larger at play. Here’s why Vegas is so exciting. The Vegas technology economy has the talent, community, infrastructure, and money, and has been bubbling up for a while. But the beacons are out there now, showing that there is something much larger at play. Here’s why Vegas is so exciting. 0 Comments

Social PR Going SoLoMo: 3 Ways to Optimize

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Today’s up and coming market represents the collision of social, local, and mobile media. Taking your search PR campaigns to SoLoMo market is part of the marketing flow. Here are 3 ways to optimize social PR for SoLoMo and ensure happy landings. Today’s up and coming market represents the collision of social, local, and mobile media. Taking your search PR campaigns to SoLoMo market is part of the marketing flow. Here are 3 ways to optimize social PR for SoLoMo and ensure happy landings. 0 Comments