Articles on pay-per-call

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Refuting 4 Top Pay-Per-Call Misconceptions

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While there is growing usage and interest in pay per call, advertising providers are still ironing out how they position and sell it to local advertisers unfamiliar with the model. Here’s how to ease local advertisers concerns about pay-per-call. While there is growing usage and interest in pay per call, advertising providers are still ironing out how they position and sell it to local advertisers unfamiliar with the model. Here’s how to ease local advertisers concerns about pay-per-call. 0 Comments

Mobile PPCall Simplified: A Conversation with Google

Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks? Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks? 0 Comments

A Closer Look at Pay-per-Call Search Marketing

Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look. Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look. 0 Comments

Pay-Per-Call: A New Avenue for Search Marketers

Local search in the U.S. is hot, but nearly 14 million companies—most of them small-to-medium sized businesses—are missing the local search marketing revolution because they don't have a web site. Local search in the U.S. is hot, but nearly 14 million companies—most of them small-to-medium sized businesses—are missing the local search marketing revolution because they don't have a web site. 0 Comments