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Google AdWords RLSA: 3 Ways to Take Full Advantage

Google AdWords Remarketing List New Audience

RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success. RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success. 0 Comments

A Guide to Google AdWords Bid Adjustments & 10 Top Strategies

Location Bid Adjustments

Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads are shown. Here's how to effectively use bid adjustments and multiple bid adjustments, plus 10 tips for success. Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads are shown. Here's how to effectively use bid adjustments and multiple bid adjustments, plus 10 tips for success. 0 Comments

Animated Google Doodle Commemorates Influential Composer Claude Debussy

Claude Debussy Google Doodle

Google's special animated, musical logo for Achille-Claude Debussy features a historic moonlit French city scene reminiscent of the 1800s that unfolds as one of his most famous musical works, "Claire de Lune," plays in the background. Google's special animated, musical logo for Achille-Claude Debussy features a historic moonlit French city scene reminiscent of the 1800s that unfolds as one of his most famous musical works, "Claire de Lune," plays in the background. 0 Comments

Google Fined in France Because Google Maps is Free

google-mallet

A Paris court has ordered Google France and parent company Google Inc. to pay €500,000 ($660,000) in damages, after a two year court battle with French mapping company Bottin Cartographes over their unfair competition complaint. A Paris court has ordered Google France and parent company Google Inc. to pay €500,000 ($660,000) in damages, after a two year court battle with French mapping company Bottin Cartographes over their unfair competition complaint. 0 Comments

Google Fined $65K in France for ‘Crook’ Autocomplete Suggestion

Google France

Google must pay a $65,000 fine for suggesting the search term for “crook” when users typed in the name of France insurance company Lyonnaise de Garantie. Google must also remove the word “escroc” (“crook” in French) as suggested searches. Google must pay a $65,000 fine for suggesting the search term for “crook” when users typed in the name of France insurance company Lyonnaise de Garantie. Google must also remove the word “escroc” (“crook” in French) as suggested searches. 0 Comments

Marie Curie Google Logo Celebrates Nobel Prize Winning Scientist

google-doodle-marie-curie-144th-birthday

A Google Doodle honors the life of a legendary scientist and physicist Marie Curie, winner of Nobel prizes for her work in chemistry and physics. Today, on her birthday, Google honors her contributions to radiology, science, and the first world war. A Google Doodle honors the life of a legendary scientist and physicist Marie Curie, winner of Nobel prizes for her work in chemistry and physics. Today, on her birthday, Google honors her contributions to radiology, science, and the first world war. 0 Comments

French Company 1PlusV Sues Google for $421 Million

Google Logo

The Paris-based 1PlusV is suing Google to the tune of $421 million for what 1PlusV claims are anti-competitive practices. This is the largest case of its kind on a global scale and the largest single case ever filed against Google in Europe. The Paris-based 1PlusV is suing Google to the tune of $421 million for what 1PlusV claims are anti-competitive practices. This is the largest case of its kind on a global scale and the largest single case ever filed against Google in Europe. 0 Comments

Google Vs. Le Meridien Revisited

Google's loss in a French court case does not completely forbid bidding on trademark terms, and it highlights how bidding suggestion tools can make search engines more liable in such cases. Google's loss in a French court case does not completely forbid bidding on trademark terms, and it highlights how bidding suggestion tools can make search engines more liable in such cases. 0 Comments