Articles on Panda

RSS

The Importance of Listening to Google

listen-to-google

Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened. Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened. 0 Comments

Flexibility Is Key for SEOs [#CZLNY]

hilton-ny

"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry. "SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2011-2014)

Matt Cutts

Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. 0 Comments

3 Ways Google Penalties Have Pulled SEO Out of the Gutter

ladder from crisis to success

You’d think that SEOs would be frustrated and angry with Google, exasperated with clients, and at their wit’s end with the entire industry. But the remarks from about 60 professional SEOs tell a different story. You’d think that SEOs would be frustrated and angry with Google, but the remarks from about 60 professional SEOs tell a different story. 0 Comments

Finding Local Search Success, Post-Pigeon and Penguin 3.0

penguin-pandora

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do? In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, what's a marketer to do? 0 Comments

Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

post-recovery-panda-analysis

After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis. After recovering from Panda, it’s easy to celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis. 0 Comments

Google Penguin 3.0 Likely in 2014, Says John Mueller

shutterstock-108569390

In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed of its algorithms overall. In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed of its algorithms overall. 0 Comments

Last-Minute SEO - Here Come the Holidays!

lastminseo

If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. 0 Comments

Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

mobile-panda-smartphone

When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both the percentage of mobile users hitting their sites and how happy those users are. That just might be the key to recovering from Panda. When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. 0 Comments

How to Win in Organic Search: Tips from Google, Bing and Brands

organic-search

Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common? Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common? 0 Comments

Competitive Analysis for Panda Using SEMrush [Tutorial]

semrush-panda-competitive-analysis

There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more. There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more. 0 Comments

You've Been Hit by Penguin! Should You Start Over or Try to Recover?

Google Penguin Full Recovery

If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. Can your site ever recover from Penguin, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. 0 Comments