Articles on Panama

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7 Steps to Prepare For the Search Alliance in the UK

Yahoo Search Bing PPC

After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns. After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns. 0 Comments

Advanced PPC Optimization Techniques for adCenter: Filling the Matching Gaps

Yahoo Search Bing PPC

Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your PPC campaigns for adCenter. Here are a few tips on how to expand strategic keywords for adCenter. Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your PPC campaigns for adCenter. Here are a few tips on how to expand strategic keywords for adCenter. 0 Comments

Goodbye, Yahoo: 4 Things I'll Miss About Panama

A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for search advertisers. A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for search advertisers. 0 Comments

Making the Case for Portfolio Based Bid Management Tools

Eric Enge has long been a fan of bid management solutions. Using Travelzoo as his example, he shows you why he prefers portfolio based bid management tools to the rules based solutions that evaluate ROI on a keyword-by-keyword basis. Eric Enge has long been a fan of bid management solutions. Using Travelzoo as his example, he shows you why he prefers portfolio based bid management tools to the rules based solutions that evaluate ROI on a keyword-by-keyword basis. 0 Comments