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Google Analytics Content Reports: Understanding the Key Benefits

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The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session. The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session. 0 Comments

Investing in Big Content Assets for Big Returns

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Is one large piece of content a better investment than several smaller ones? Here's how one piece of content has delivered more than 47,000 unique visitors and continues to bring in more than 1,400 unique visits per month almost one year later. Is one large piece of content a better investment than several smaller ones? Here's how one piece of content has delivered more than 47,000 unique visitors and continues to bring in more than 1,400 unique visits per month almost one year later. 0 Comments

Google Outage: Web Traffic Dips 40% During 5 Minute Blackout

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Global Internet traffic dipped by 40 percent when Google experienced a complete blackout, web analytics firms have claimed. All of Google's services including Search, Gmail and Youtube went down briefly during the blackout on Friday evening. Global Internet traffic dipped by 40 percent when Google experienced a complete blackout, web analytics firms have claimed. All of Google's services including Search, Gmail and Youtube went down briefly during the blackout on Friday evening. 0 Comments

How to Understand Your Google “Not Provided” Traffic

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By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations. By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations. 0 Comments

Yahoo Content Behaviorally Targets Success

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Yahoo’s CORE (Content Optimization and Relevance Engine) personalization technology has reportedly increased clicks to stories in their “Today” home page box by 270% since the company began using it in 2009. Seems behavior targeting has benefits. Yahoo’s CORE (Content Optimization and Relevance Engine) personalization technology has reportedly increased clicks to stories in their “Today” home page box by 270% since the company began using it in 2009. Seems behavior targeting has benefits. 0 Comments

Virtual Pageviews -- Ways to Measure so Much More With Analytics

Virtual pageviews and more detailed event tracking now allows Web site owners to get granular and create data to use when making design, marketing, and site architectural decisions. Virtual pageviews and more detailed event tracking now allows Web site owners to get granular and create data to use when making design, marketing, and site architectural decisions. 0 Comments