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The Truth About Bounce Rate: Why Context Matters

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If your website has a high bounce rate, you shouldn't panic – it doesn't mean your marketing campaign has failed. Here's how segmentation can give you a more accurate measurement of people who had an intent, but left your site prematurely. If your website has a high bounce rate, you shouldn't panic – it doesn't mean your marketing campaign has failed. Here's how segmentation can give you a more accurate measurement of people who had an intent, but left your site prematurely. 0 Comments

3 Metrics to Measure Customer Happiness on Your Website

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Can you measure customer happiness when it comes to the web? Yes! You need to look at bounce rate, time on page, and number of pages visited, as these correlate to higher visitor happiness – which correlates to more sales and more loyalty. Can you measure customer happiness when it comes to the web? Yes! You need to look at bounce rate, time on page, and number of pages visited, as these correlate to higher visitor happiness – which correlates to more sales and more loyalty. 0 Comments

Google Instant Pages Prerendering Can Inflate Analytics Stats

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The recent launch of Chrome 13 featuring Instant Pages seems to be creating problems for analytics programs. The new prerendering of pages in the background while you search creates pageviews even if the page isn't clicked on in the search results. The recent launch of Chrome 13 featuring Instant Pages seems to be creating problems for analytics programs. The new prerendering of pages in the background while you search creates pageviews even if the page isn't clicked on in the search results. 0 Comments