Articles on page

RSS

Google Panda: Understanding the Technical Inner Workings

Google Panda Patent image

How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda. How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda. 0 Comments

Quick Internal Linking Insight Using Google Analytics

Google Analytics list of pages

Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information already available to you in Google Analytics to get a list of and find pages linking to a particular group of URLs. Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information already available to you in Google Analytics to get a list of and find pages linking to a particular group of URLs. 0 Comments

Matt Cutts on How Google Ranks Pages That Don't Get Many Links

Matt Cutts

How does Google determine that content is quality, when there aren't many links pointing to it? Or how is it determined that the content is spammy or thin, when there are a lot of links pointing to it? Google's Matt Cutts explains. How does Google determine that content is quality, when there aren't many links pointing to it? Or how is it determined that the content is spammy or thin, when there are a lot of links pointing to it? Google's Matt Cutts explains. 0 Comments

Matt Cutts on How Google Handles 404 & 410 Status Codes

Matt Cutts

In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently. In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently. 0 Comments

5 Steps to Execute a Site Redesign Without Compromising SEO

Website Redesign

Whether your website is outdated, isn't mobile-friendly, or you just know it's time for a redesign, you can follow these steps to successfully redesign your website without compromising SEO efforts, and actually strengthen your SEO strategy. Whether your website is outdated, isn't mobile-friendly, or you just know it's time for a redesign, you can follow these steps to successfully redesign your website without compromising SEO efforts, and actually strengthen your SEO strategy. 0 Comments

Matt Cutts: Submit Scraper Sites That Outrank You on Google

Google Logo

If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where the content was taken from, the URL of the scraper site, and the keywords where the scraper site was ranking on. If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where the content was taken from, the URL of the scraper site, and the keywords where the scraper site was ranking on. 0 Comments

Bing Webmaster Tools Connected Pages Let You See Owned Content Search Terms

Bing Connected Pages Dashboard

Bing has introduced Connected Pages, a feature that lets you claim your owned content properties (e.g., your Facebook business page, LinkedIn profile, app store pages and other social properties), and see how they're discovered in search. Bing has introduced Connected Pages, a feature that lets you claim your owned content properties (e.g., your Facebook business page, LinkedIn profile, app store pages and other social properties), and see how they're discovered in search. 0 Comments

Why Obsessing Over One Keyword Could Sink Your Whole Site

White Whale

If you focus all your SEO efforts on a single term with a "Page 1 or Bust" mentality, you're putting your business and domain in jeopardy. Here's why you should take a more diversified, comprehensive approach to keyword targeting and expansion. If you focus all your SEO efforts on a single term with a "Page 1 or Bust" mentality, you're putting your business and domain in jeopardy. Here's why you should take a more diversified, comprehensive approach to keyword targeting and expansion. 0 Comments

7 Ways to Make Your Google Search Result Stand Out

glitter-pencil

The competition for search engine real estate is fierce. Don't be satisfied with a Google listing that doesn't highlight you from your competitors. Here are a few tips that should help your Google search result attract the most attention. The competition for search engine real estate is fierce. Don't be satisfied with a Google listing that doesn't highlight you from your competitors. Here are a few tips that should help your Google search result attract the most attention. 0 Comments

Online Reputation Management (ORM): A Quick Guide

Benjamin Franklin Reputation Quote

This guide will show you the best ways to manage online reputation problems by claiming your profiles on trusted websites, creating and optimizing content, creating and following a social media policy, and making customer service a top priority. This guide will show you the best ways to manage online reputation problems by claiming your profiles on trusted websites, creating and optimizing content, creating and following a social media policy, and making customer service a top priority. 0 Comments

404 Page Best Practices

404

Is your website serving up 404 errors for pages that have been moved, deleted, or mistyped? Here's how you can find 404 pages, how to limit the negative impact on user experience and your SEO efforts, and tips on how to create a good 404 page. Is your website serving up 404 errors for pages that have been moved, deleted, or mistyped? Here's how you can find 404 pages, how to limit the negative impact on user experience and your SEO efforts, and tips on how to create a good 404 page. 0 Comments

4 SEO Tips for Launching a New Website and New Brand

brand77

Launching a new website is hard. Launching a new brand with that new website can be downright madness. There's a lot to worry about – redirects, analytics, sitemaps, rankings, and keeping momentum post-launch. Here's an inside look at the journey. Launching a new website is hard. Launching a new brand with that new website can be downright madness. There's a lot to worry about – redirects, analytics, sitemaps, rankings, and keeping momentum post-launch. Here's an inside look at the journey. 0 Comments

SEO Reporting & Metrics: How to Prove Progress

seo-progress

How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes. How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes. 0 Comments

Dramatically Raise the Value of Any Piece of Content with These 27 Tactics

raise-your-content-value

By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical. By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical. 0 Comments

How the Quality of Your Website Can Make or Break Your SEO Success

Website Quality

Providing a great user-experience is the key to obtaining first page search rankings and converting visitors into customers. A professional design, engaging content, user-friendly navigation, and fast page load speeds are essential for SEO success. Providing a great user-experience is the key to obtaining first page search rankings and converting visitors into customers. A professional design, engaging content, user-friendly navigation, and fast page load speeds are essential for SEO success. 0 Comments

Becoming a Traffic Harvester

harvesting

By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren’t showing up in analytics or in your predetermined keyword list, you’ll discover an SEO opportunity waiting to be harvested. By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren’t showing up in analytics or in your predetermined keyword list, you’ll discover an SEO opportunity waiting to be harvested. 0 Comments

Facebook Ports Pages Manager App to Android

The Facebook logo

Facebook's Pages Manager app had been available on Apple's iOS for some time, allowing Page administrators to edit their pages. Now the firm has ported the software to the Android operating system - but the app is only available in selected markets. Facebook's Pages Manager app had been available on Apple's iOS for some time, allowing Page administrators to edit their pages. Now the firm has ported the software to the Android operating system - but the app is only available in selected markets. 0 Comments