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LookSmart Sponsored Listings To Take On Google & Overture

LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. 0 Comments

LookSmart Sponsored Listings To Take On Google & Overture

LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. 0 Comments

Overture Wins Yahoo, What Will Happen With Google?

Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact whether Google will get to renew its editorial partnership with Yahoo that expires next month. Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact whether Google will get to renew its editorial partnership with Yahoo that expires next month. 0 Comments

The Bumpy Road To Maximum Monetization

Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product. LookSmart's switch to cost-per-click pricing for small business listings is the first real test of maximizing monetization this way. Unfortunately, the change and others over the past year have created consumer concerns. Either the search engines need to address those concerns in a clear, single voice, or it is likely that standards will be imposed on them by some governmental agency. Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product. LookSmart's switch to cost-per-click pricing for small business listings is the first real test of maximizing monetization this way. Unfortunately, the change and others over the past year have created consumer concerns. Either the search engines need to address those concerns in a clear, single voice, or it is likely that standards will be imposed on them by some governmental agency. 0 Comments