Articles on overlap

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How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

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One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here's how to prevent this issue from hurting your campaign. One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here's how to prevent this issue from hurting your campaign. 0 Comments

Google Study Examines Organic/PPC Interplay

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A new Google study examines a common question from advertisers: Are PPC ads redundant when combined with prominent organic ranking? The study reveals that the PPC ads have, on average, very little click overlap. A new Google study examines a common question from advertisers: Are PPC ads redundant when combined with prominent organic ranking? The study reveals that the PPC ads have, on average, very little click overlap. 0 Comments