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8 Blogging "Rules" You Should Probably Ditch

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Since blogging is an ever-evolving field, here are eight current blogging practices that may be near the end of their lifelines, and what you should do instead. Since blogging is an ever-evolving field, here are eight current blogging practices that may be near the end of their lifelines. 0 Comments

More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

Panda 4 Findings

Google's Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed. Here are some SEO findings based on an analysis of 41 websites impacted by Panda 4.0. This post provides several SEO findings based on an analysis of fresh damage and website recoveries after the rollout of Google's Panda 4.0 algorithm. 0 Comments

Matt Cutts: Don’t Stitch Copied Content from Multiple Sites

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In a recent Google Webmaster Help video, Matt Cutts addressed the question of "stitching" -- taking bits of content from multiple sources and putting them together to create a new article or web page. Cutts said this practice does not add value. In a recent Google Webmaster Help video, Matt Cutts addressed the question of "stitching" -- taking bits of content from multiple sources and putting them together to create a new article or web page. Cutts said this practice does not add value. 0 Comments

Boost Your Blog's SEO Mojo with These 6 Simple, Actionable Steps

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Despite the inherent SEO value of blogging, many blogs just aren't properly optimized for search, or to their fullest potential. Many of the fixes and improvements you can make are really quite simple. Here's how to improve your blog's SEO. Despite the inherent SEO value of blogging, many blogs just aren't properly optimized for search, or to their fullest potential. Many of the fixes and improvements you can make are really quite simple. Here's how to improve your blog's SEO. 0 Comments

4 Steps to Panda-Proof Your Website (Before It’s Too Late!)

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If your site is guilty of transgressions that might provoke the Panda and you haven’t been hit yet, consider yourself lucky. Here's a list of steps and actions to help site owners with websites that may be at risk avoid getting mauled by Panda. If your site is guilty of transgressions that might provoke the Panda and you haven’t been hit yet, consider yourself lucky. Here's a list of steps and actions to help site owners with websites that may be at risk avoid getting mauled by Panda. 0 Comments

18 Ways to Create Unique Content From Survey Results

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Market surveys can be a rich source of unique, original content. Discover some real examples of the content that has already been created, then we’ll run down a checklist of 18 different types of content that you can generate from survey results. Market surveys can be a rich source of unique, original content. Discover some real examples of the content that has already been created, then we’ll run down a checklist of 18 different types of content that you can generate from survey results. 0 Comments

7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales

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Rather than starting a blog, which is often bypassed entirely by users, you should take a more integrated approach to developing fresh content on your website and include it on product pages, where it will have the greatest impact to your revenue. Rather than starting a blog, which is often bypassed entirely by users, you should take a more integrated approach to developing fresh content on your website and include it on product pages, where it will have the greatest impact to your revenue. 0 Comments

4 Ways to Fatten Up Your Affiliate Site

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Attention affiliates: the keyword-rich domain name + perfect anchor text links formula is officially outdated. Here's how affiliates can update and fatten up their sites to accommodate Google’s more recent changes and also anticipate future ones. Attention affiliates: the keyword-rich domain name + perfect anchor text links formula is officially outdated. Here's how affiliates can update and fatten up their sites to accommodate Google’s more recent changes and also anticipate future ones. 0 Comments

Goodbye, Associated Content. Hello, Yahoo Voices.

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Yahoo is rebranding Associated Content – the article creation and distribution site – as Yahoo Voice. The transition to a new name also updates the design, standards for publication, and the content base. 75,000 pieces of content are being retired. Yahoo is rebranding Associated Content – the article creation and distribution site – as Yahoo Voice. The transition to a new name also updates the design, standards for publication, and the content base. 75,000 pieces of content are being retired. 0 Comments

10 Concepts Critical for Aligning SEO to B2B Marketing Strategy

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Search engine optimization is a critical part of the B2B marketing mix. In an effort to help bridge the gap, some B2B marketing colleagues share their thoughts and helpful resources on how SEOs can better align with strategic marketing. Search engine optimization is a critical part of the B2B marketing mix. In an effort to help bridge the gap, some B2B marketing colleagues share their thoughts and helpful resources on how SEOs can better align with strategic marketing. 0 Comments

Google's Panda Update + Social = New Enterprise SEM Opportunities

The elimination of link farms and content scrapers, along with the introduction of signals from authoritative social media networks, have combined to create new opportunities for enterprise-level search marketers. The elimination of link farms and content scrapers, along with the introduction of signals from authoritative social media networks, have combined to create new opportunities for enterprise-level search marketers. 0 Comments

Fixing the Web's Lost Content: An 8 Step Guide for Link Builders

This strategy takes an extreme approach to designing an entire campaign around creating content curators want to link to -- it's a safe bet they want to fix their dead links. Here's how to do it. This strategy takes an extreme approach to designing an entire campaign around creating content curators want to link to -- it's a safe bet they want to fix their dead links. Here's how to do it. 0 Comments