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Product Ads 101: A Real Look at PLAs, Debunking Hype & Fear

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Many advertisers and e-tailers are fearful about the transition of Google Shopping to a paid service. So let’s look at what is happening, how it affects the way people search, and how to fully leverage the shopping formats against regular text ads. Many advertisers and e-tailers are fearful about the transition of Google Shopping to a paid service. So let’s look at what is happening, how it affects the way people search, and how to fully leverage the shopping formats against regular text ads. 0 Comments