Articles on Optimizing

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SEO Book Gives Readers a Visual Step-by-Step Marketing Blueprint

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"Search Engine Optimization: The One Visual SEO Book You'll Really Ever Need" (Third Edition) by Kristopher Jones is out now and covers everything from SEO basics to technical, social, and local search. Learn how you can win your own signed copy. "Search Engine Optimization: The One Visual SEO Book You'll Really Ever Need" (Third Edition) by Kristopher Jones is out now and covers everything from SEO basics to technical, social, and local search. Learn how you can win your own signed copy. 0 Comments

Yelp Optimization: How to Claim & Optimize Your Business Listing

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With more than 100 million monthly unique visitors, Yelp is a great place for local businesses to gain visibility. This guide will show you how to claim your business listing, make sure its fully optimized, and ways to encourage more reviews. With more than 100 million monthly unique visitors, Yelp is a great place for local businesses to gain visibility. This guide will show you how to claim your business listing, make sure its fully optimized, and ways to encourage more reviews. 0 Comments

The Synergy & Benefits of Optimizing Content as You Write

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Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team. Technology and CMS integration enables your content team to make optimizations that drive more traffic and conversions. Win-win. Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team. Technology and CMS integration enables your content team to make optimizations that drive more traffic and conversions. Win-win. 0 Comments

How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

How B2B Tech Buyers Research Purchases

Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to conversion. Here's how. Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to conversion. Here's how. 0 Comments

4 Opportunities to Successfully Optimize the Full Conversion Funnel

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While conversion optimization on the “demand side” is critically important, you will only be able to squeeze the juice so much – eventually it will run dry. Optimizing the “supply side” allows your campaigns to continue to grow and succeed. While conversion optimization on the “demand side” is critically important, you will only be able to squeeze the juice so much – eventually it will run dry. Optimizing the “supply side” allows your campaigns to continue to grow and succeed. 0 Comments

PPC Ad Optimization: Getting Big Results from Small Changes

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When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact. When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact. 0 Comments

Video SEO: Video Metadata Optimization

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YouTube rankings seem weighted to reflect audience approval, so user signals from plays and viewing time are where the ability to really move rankings exists. Metadata (title, descriptions, tags) also helps determine "relevance to query." YouTube rankings seem weighted to reflect audience approval, so user signals from plays and viewing time are where the ability to really move rankings exists. Metadata (title, descriptions, tags) also helps determine "relevance to query." 0 Comments

Business Wire Wins Press Release SEO Patent

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Business Wire has been awarded a patent that covers press release SEO tactics. The patent language is foggy, and either handed Business Wire useless intellectual rights or permission to sue every company who ever optimizes a press release. Business Wire has been awarded a patent that covers press release SEO tactics. The patent language is foggy, and either handed Business Wire useless intellectual rights or permission to sue every company who ever optimizes a press release. 0 Comments

SEO 101: 6 Steps to Selecting Your Pages

SEO Speech Bubbles

Once you have your target keyword list, use these six simple steps to select the right pages to go after as you build and manage your SEO campaigns and create a focused SEO effort that drives sustainable traffic and brand awareness. Once you have your target keyword list, use these six simple steps to select the right pages to go after as you build and manage your SEO campaigns and create a focused SEO effort that drives sustainable traffic and brand awareness. 0 Comments

How to Optimize Your Videos for SEO

This checklist will help you optimize your YouTube videos and gain top rankings in the SERPs. Also, bonus tips for optimizing hosted videos. This checklist will help you optimize your YouTube videos and gain top rankings in the SERPs. Also, bonus tips for optimizing hosted videos. 0 Comments

Search Engine Marketing Boosts ROI for B2B Sites

Many Business-to-Business web sites don't bother with search engine marketing, and that's an expensive -- and possibly fatal mistake, according to a panel of experts. Many Business-to-Business web sites don't bother with search engine marketing, and that's an expensive -- and possibly fatal mistake, according to a panel of experts. 0 Comments