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Break-Even CPC & Simple Landing Page Testing

Break-Even CPC

Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how you can improve your landing pages, and then reinvest gains into your PPC strategy. One small change can make a big difference. Improving your conversion rate has benefits. Here's how improving conversion rate can improve your PPC strategy. 0 Comments

Align These 3 Creatives to Drive More Conversions

creative-thinking

There are three types of creative involved in a typical campaign – the ad unit, the landing page, and the retargeted display unit. Here's why it’s important to think about all three types as parts of one larger customer experience. There are three types of creative involved in a typical campaign – the ad unit, the landing page, and the retargeted display unit. Here's why it’s important to think about all three types as parts of one larger customer experience. 0 Comments