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Profit Optimization: Marry Search Data with Sales to Boost Marketing ROI

We talk endlessly in this industry about conversions being the holy grail of our search marketing efforts. But with today's ever-discriminating CEO, we need to do better. Not all conversions are worth the same to your business. We talk endlessly in this industry about conversions being the holy grail of our search marketing efforts. But with today's ever-discriminating CEO, we need to do better. Not all conversions are worth the same to your business. 0 Comments