Articles on optimization

RSS

Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

Searchmetrics logo

Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites." Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites." 0 Comments

4 Tactics to Drive Incremental Local SEO Performance

Get Found Locally

After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization. After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization. 0 Comments

Google Updates Data Highlighter, Launches Structured Data Markup Helper

structured-data-markup-helper

Google has announced two new structured data features. Google has updated the Data Highlighter, which now covers eight types of structured data. Also, the new Structured Data Markup Helper is designed to help guide webmasters with HTML coding. Google has announced two new structured data features. Google has updated the Data Highlighter, which now covers eight types of structured data. Also, the new Structured Data Markup Helper is designed to help guide webmasters with HTML coding. 0 Comments

Creating an Ad Optimization Roadmap

Road

This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf at any given point in time, and should be followed as religiously as regular reporting activities. This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf at any given point in time, and should be followed as religiously as regular reporting activities. 0 Comments

A Strategy Map for Google Display Network Success

fold-out-map

The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. Don't crash and burn! Here's how to establish a solid campaign structure foundation. The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. Don't crash and burn! Here's how to establish a solid campaign structure foundation. 0 Comments

Competitive Analysis: How to Become an SEO Hero in 4 Steps

organic-search-visibility-growth-by-product-line

Spending time understanding and tracking trends in your competitive landscape will positively impact the metrics you care about. And sharing both the traffic and revenue growth and insights you gain may make you a star in the executive suite. Spending time understanding and tracking trends in your competitive landscape will positively impact the metrics you care about. And sharing both the traffic and revenue growth and insights you gain may make you a star in the executive suite. 0 Comments

How Often Do You Optimize?

fabulous-house

When you launch a new site or enter the SEO game for the first time, one of the first steps is spending some quality time working on on-page optimization. But once you’ve finished your work, then what? How often do you optimize, or re-optimize? When you launch a new site or enter the SEO game for the first time, one of the first steps is spending some quality time working on on-page optimization. But once you’ve finished your work, then what? How often do you optimize, or re-optimize? 0 Comments

BAM! Optimize Your Campaigns Across Multiple Goals to Further Success

bam

How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such as sales) but poorly for a second goal (such as newsletter sign-ups)? The answer is a Blended Action Model, or BAM! How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such as sales) but poorly for a second goal (such as newsletter sign-ups)? The answer is a Blended Action Model, or BAM! 0 Comments

8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion

free-game-cheats-ads

Marin and BoostCTR have shared the results of their work with W3i, an application network and joint client. The results: W3i’s click-through and conversion rates improved by 27 and 45 percent, respectively. Here's how they did it, and you can too. Marin and BoostCTR have shared the results of their work with W3i, an application network and joint client. The results: W3i’s click-through and conversion rates improved by 27 and 45 percent, respectively. Here's how they did it, and you can too. 0 Comments

Media Attribution: How to Start Optimizing Your Media Allocations

email-ppc-retargeting-display-video

If you’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget, you need to know how to get this boulder moving… And fast. Your boss expects results this quarter! Now what? If you’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget, you need to know how to get this boulder moving… And fast. Your boss expects results this quarter! Now what? 0 Comments

In-House SEO: Top 3 SEO Initiatives Before the Year End Freeze

santa-seo

A holiday freeze is imminent and will last until next year. Which SEO projects should you choose and which should you eliminate? Let’s walk through the process and then shortlist the items that will have maximum impact in a short period of time. A holiday freeze is imminent and will last until next year. Which SEO projects should you choose and which should you eliminate? Let’s walk through the process and then shortlist the items that will have maximum impact in a short period of time. 0 Comments

Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

Boost CTR screenshot

BoostCTR’s crowdsourced ad creative optimization is coming to Marin Software customers, as a result of their new partnership. BoostCTR has a network of hundreds of professional copywriters optimizing for both Faccebook Ads and Google AdWords. BoostCTR’s crowdsourced ad creative optimization is coming to Marin Software customers, as a result of their new partnership. BoostCTR has a network of hundreds of professional copywriters optimizing for both Faccebook Ads and Google AdWords. 0 Comments

5 Ways To Help Your Paid Search Team

If you want to improve your PPC sales figures, communication, optimization, automation, and education are key. Also, avoid becoming stale by allowing everything to be up for discussion. If you want to improve your PPC sales figures, communication, optimization, automation, and education are key. Also, avoid becoming stale by allowing everything to be up for discussion. 0 Comments

Optimizing Display

Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth. Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth. 0 Comments