Articles on Opportunity

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3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

Indexed Impressions by Hour of Day and Device Type

Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you're one of them, you're missing out. Here's how to leverage these context clues. Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you're one of them, you're missing out. Here's how to leverage these context clues. 0 Comments

How to Estimate the Break-Even Point of Paid Search

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Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost more? Use these break-even points to help determine the favorability of a successful investment in paid search. Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost more? Use these break-even points to help determine the favorability of a successful investment in paid search. 0 Comments

How to do Awesome SEO Keyword Research for a Standard Website

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Learn the benefits and methodology of how to build and refine a keyword list for a relatively normal site (such as a brand website) with limited amounts of template content, and how to optimize individual pages for individual terms. Learn the benefits and methodology of how to build and refine a keyword list for a relatively normal site (such as a brand website) with limited amounts of template content, and how to optimize individual pages for individual terms. 0 Comments

15 Helpful Link Building Tools

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Using tools is a necessity for client link building. But how, why, when and who should use them? What follows is a list of some awesome link building tools you can use day in and day out for guest posting, broken link building, and group interviews. Using tools is a necessity for client link building. But how, why, when and who should use them? What follows is a list of some awesome link building tools you can use day in and day out for guest posting, broken link building, and group interviews. 0 Comments

Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

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33 million searches take place daily on alternative search sites, outside of the core search engines. Is your company using this wealth of high intent data to its fullest potential? A new report and retargeting tips from Magnetic show you how. 33 million searches take place daily on alternative search sites, outside of the core search engines. Is your company using this wealth of high intent data to its fullest potential? A new report and retargeting tips from Magnetic show you how. 0 Comments

2012: Search Marketing Armageddon or Opportunity?

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A survey of search marketers reveals their top priorities in 2012 are addressing mobile search and attribution modeling. However, to avoid digital (or brand) disaster, marketers must increase the maturity of their search and social programs. A survey of search marketers reveals their top priorities in 2012 are addressing mobile search and attribution modeling. However, to avoid digital (or brand) disaster, marketers must increase the maturity of their search and social programs. 0 Comments

Weather Forecast? Don't Know, Check Google

While winter weather causes only moderate increases in audience visitation, it produces much more sizeable gains in engagement and search activity. Here's a look at how much more important search becomes during this time of the year. While winter weather causes only moderate increases in audience visitation, it produces much more sizeable gains in engagement and search activity. Here's a look at how much more important search becomes during this time of the year. 0 Comments

Invest Time in Twitter Now for Long-Term Rewards

Links are still the short-term payout. But there may come a time where "social media mentions" are a factor in search engine rankings, or when Twitter sends your site thousands or tens of thousands of visitors per day. Links are still the short-term payout. But there may come a time where "social media mentions" are a factor in search engine rankings, or when Twitter sends your site thousands or tens of thousands of visitors per day. 0 Comments

Time and Money: Small Businesses Have Little of Each

By thoroughly evaluating each search marketing opportunity you're presented with, you'll be more likely to invest your time and money in things that work. A fundamentalist approach to undertaking any SEO or SEM tactics. By thoroughly evaluating each search marketing opportunity you're presented with, you'll be more likely to invest your time and money in things that work. A fundamentalist approach to undertaking any SEO or SEM tactics. 0 Comments