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How to Successfully Launch a New Website & Refresh Your Brand

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Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out. Here's a roadmap of vital elements you'll need for a successful relaunch and rebrand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out. Here's a roadmap of vital elements you'll need for a successful relaunch and rebrand. 0 Comments

On Search, the Series

Few people who have a deep understanding of search have the ability to write eloquently about it. Search engine pioneer Tim Bray is one of those people, and he has written an absolutely fabulous series of essays that should be essential reading for anyone wanting a thorough understanding of the technology. Few people who have a deep understanding of search have the ability to write eloquently about it. Search engine pioneer Tim Bray is one of those people, and he has written an absolutely fabulous series of essays that should be essential reading for anyone wanting a thorough understanding of the technology. 0 Comments

Yahoo Renews With Google, Changes Results

After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. 0 Comments

The End For Search Engines?

The impending closure of Go only underscores the dramatic changes that have been taking place among the major search engines over the past few months. Money is tight; new revenue is being sought anywhere, and no one seems guaranteed a future. Will your favorite search engine be around tomorrow? The impending closure of Go only underscores the dramatic changes that have been taking place among the major search engines over the past few months. Money is tight; new revenue is being sought anywhere, and no one seems guaranteed a future. Will your favorite search engine be around tomorrow? 0 Comments

Yahoo Partners With Google

Yahoo has selected Google to take over from Inktomi in powering Yahoo's secondary results. These are the listings that appear in the "Web Pages" area of Yahoo's results, after any hits from Yahoo's own human-compiled listings. In addition, Yahoo plans to move forward with changes to improve the relevancy of its own primary listings over the coming months. Yahoo has selected Google to take over from Inktomi in powering Yahoo's secondary results. These are the listings that appear in the "Web Pages" area of Yahoo's results, after any hits from Yahoo's own human-compiled listings. In addition, Yahoo plans to move forward with changes to improve the relevancy of its own primary listings over the coming months. 0 Comments

Promoters Call For Certification

Principals from four major promotion and design firms have sent an open letter to the major search engines calling for the establishment of a certification program for optimization professionals. Principals from four major promotion and design firms have sent an open letter to the major search engines calling for the establishment of a certification program for optimization professionals. 0 Comments

GoTo Going Strong

Pay-for-placement search service GoTo.com hit both advertising and traffic milestones in June, while also enhancing its search results. Pay-for-placement search service GoTo.com hit both advertising and traffic milestones in June, while also enhancing its search results. 0 Comments

GoTo Going Strong

GoTo Going Strong From The Search Engine Update July 1, 1998 Pay-for-placement search service GoTo.com hit both advertising and traffic milestones in June, while also enhancing its search results GoTo Going Strong From The Search Engine Update July 1, 1998 Pay-for-placement search service GoTo.com hit both advertising and traffic milestones in June, while also enhancing its search results 0 Comments

Position Checkers Upgraded

A free upgrade for existing users of WebPosition Analyzer is now available. The update for the popular position checking software adds support for Northern Light and Magellan, while dropping the now-defunct Open Text Index. URL searching in WebCrawler is now supported, and there have been other fixes, according to FirstPlace Software, which makes the product. A free upgrade for existing users of WebPosition Analyzer is now available. The update for the popular position checking software adds support for Northern Light and Magellan, while dropping the now-defunct Open Text Index. URL searching in WebCrawler is now supported, and there have been other fixes, according to FirstPlace Software, which makes the product. 0 Comments

Open Text Repositions Its Web Index

Article about how Open Text closed its old search engine in March 1998 and launched a new, business oriented one called Pinstripe in its place. Article about how Open Text closed its old search engine in March 1998 and launched a new, business oriented one called Pinstripe in its place. 0 Comments

GoTo Sells Positions

Search engine GoTo.com debuted a pay-for-placement listing model in February 1998. Article examines how it works and compares with other attempts to sell listings. Search engine GoTo.com debuted a pay-for-placement listing model in February 1998. Article examines how it works and compares with other attempts to sell listings. 0 Comments

The Search Engine Update, March 3, 1998, Number 24

THE SEARCH ENGINE UPDATEMarch 3, 1998 - Number 24 ===================About The Update=================== The Search Engine Update is a twice-monthly update of search engine news. It isavailable only to those people who have subscribed to Search Engine Watch, http://searchenginewatch.com/ THE SEARCH ENGINE UPDATEMarch 3, 1998 - Number 24 ===================About The Update=================== The Search Engine Update is a twice-monthly update of search engine news. It isavailable only to those people who have subscribed to Search Engine Watch, http://searchenginewatch.com/ 0 Comments

Which Way For Infoseek?

A look at how changes inside Infoseek's management highlight decisions the entire search engine industry has had to make: consumers vs. technology. A look at how changes inside Infoseek's management highlight decisions the entire search engine industry has had to make: consumers vs. technology. 0 Comments