Articles on online video

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Sponsored Article: Online Video Advertising - Entering Our Teenage Years

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The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. 0 Comments

4 Ways to Make Video Astronomically Better

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It isn't enough to incorporate video into your brand. You don't want just any video. You want great video. Video that will set you apart. Use these tips to help you not only get your feet wet in the world of online video, but to take it further. It isn't enough to incorporate video into your brand. You don't want just any video. You want great video. Video that will set you apart. Use these tips to help you not only get your feet wet in the world of online video, but to take it further. 0 Comments

5 Ways to Use Video to Connect With Customers

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Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain. Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain. 0 Comments

3 Amazingly Simple Ways to Use Video for Link Building

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Clever use of videos can tremendously help your SEO efforts and make good content more digestible and engaging. Get ahead of the competition and give your link building a boost by reaching consumers where they already are – watching videos online. Clever use of videos can tremendously help your SEO efforts and make good content more digestible and engaging. Get ahead of the competition and give your link building a boost by reaching consumers where they already are – watching videos online. 0 Comments

Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

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A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The company projects that online video ad spending will continue to grow by another 20 percent in 2013 A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The company projects that online video ad spending will continue to grow by another 20 percent in 2013 0 Comments

Advanced Channel Sequencing

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Each marketing channel – video, PPC, display and social – can play multiple roles throughout the customer acquisition process. Understanding how each channel can help you acquire a new customer is essential to a successful marketing strategy. Each marketing channel – video, PPC, display and social – can play multiple roles throughout the customer acquisition process. Understanding how each channel can help you acquire a new customer is essential to a successful marketing strategy. 0 Comments

Innovative Retargeting Tactics

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The following uses of retargeting allow you to target potential customers based on their interactions with your content, social media profiles, or even other relevant websites. Here are a few smart ways marketers can place a retargeting pixel. The following uses of retargeting allow you to target potential customers based on their interactions with your content, social media profiles, or even other relevant websites. Here are a few smart ways marketers can place a retargeting pixel. 0 Comments

Video Ad Views Grow 117% Year Over Year

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180 million U.S. Internet users watched nearly 36.6 billion online content videos in May 2012, according to comScore Video Metrix data. Video ads saw another record-breaking month, surpassing the 10-billion mark for the first time on record. 180 million U.S. Internet users watched nearly 36.6 billion online content videos in May 2012, according to comScore Video Metrix data. Video ads saw another record-breaking month, surpassing the 10-billion mark for the first time on record. 0 Comments

How We Are Ohio Used YouTube to Drive Viewership & Sway Voters

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In addition to having a greater impact on the presidential race and crucial senate races, YouTube is also impacting state-level ballot initiatives. Learn how one YouTube channel was able to cost-effectively reach and persuade a broader audience. In addition to having a greater impact on the presidential race and crucial senate races, YouTube is also impacting state-level ballot initiatives. Learn how one YouTube channel was able to cost-effectively reach and persuade a broader audience. 0 Comments

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

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"Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program. What possibilities await paid search in the territory this new style of content opens up? "Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program. What possibilities await paid search in the territory this new style of content opens up? 0 Comments

181 Million Americans Watched 40 Billion Online Videos in January

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The comScore Video Metrix service reported this week that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January 2012. Also, we take a closer look at video game entertainment network Machinima. The comScore Video Metrix service reported this week that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January 2012. Also, we take a closer look at video game entertainment network Machinima. 0 Comments

Getting Started on Google AdWords TrueView Video Ads

AdWords TrueView Video Ad Positions on YouTube

Google AdWords has released a new self service campaign creation layer specifically to build video advertising campaigns. This guide walks you through using the new campaign interface, new ad positions and new video ad formats. Google AdWords has released a new self service campaign creation layer specifically to build video advertising campaigns. This guide walks you through using the new campaign interface, new ad positions and new video ad formats. 0 Comments

Hulu Buries YouTube With 4x More Ad Views – Are Advertisers Afraid of YouTube?

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Hulu, which comScore ranked No. 9 in August for unique viewers, also ranked No. 1 with 996 million video ad impressions. But YouTube.com, which ranked No. 1 in August on unique viewers, wasn’t even ranked in the top 10 in video ad impressions. Hulu, which comScore ranked No. 9 in August for unique viewers, also ranked No. 1 with 996 million video ad impressions. But YouTube.com, which ranked No. 1 in August on unique viewers, wasn’t even ranked in the top 10 in video ad impressions. 0 Comments

Watch a YouTube Video With Your Friends by Starting a Google+ Hangout

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YouTube has added a new option when you click the share button underneath a video to watch with your friends by starting a Google+ Hangout. This is important to marketers – it’s another indication that video viewing is more social than TV viewing. YouTube has added a new option when you click the share button underneath a video to watch with your friends by starting a Google+ Hangout. This is important to marketers – it’s another indication that video viewing is more social than TV viewing. 0 Comments

comScore, YouTube to Launch YouTube Partner Reporting

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This summer, comScore and YouTube are partnering to launch a new enhanced online video measurement feature. YouTube Partner Reporting will break out individual audiences and demographic data for partners and their channels for the first time. This summer, comScore and YouTube are partnering to launch a new enhanced online video measurement feature. YouTube Partner Reporting will break out individual audiences and demographic data for partners and their channels for the first time. 0 Comments

May 2011 Online Video Rankings: Nielsen, comScore Agree to Disagree

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The latest video ranking data for May 2011 is now available and about the only thing that any of the market research firms seem to agree upon is that online video and YouTube are bigger than a breadbox. The latest video ranking data for May 2011 is now available and about the only thing that any of the market research firms seem to agree upon is that online video and YouTube are bigger than a breadbox. 0 Comments

Creating Online Video Content that is Worth Watching

Your video needs to tell a good story, whether it's adorable, creative, funny, inspirational, or instructional. Some advice and tips on using storytelling in video marketing. Your video needs to tell a good story, whether it's adorable, creative, funny, inspirational, or instructional. Some advice and tips on using storytelling in video marketing. 0 Comments

How to Make Video Content Work For You

Looking to drive repeats visits and sales and show up in universal search results? Use these tips on content, quality, length, optimization, budgeting, and more. Looking to drive repeats visits and sales and show up in universal search results? Use these tips on content, quality, length, optimization, budgeting, and more. 0 Comments