Articles on online shopping

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Google Now Combines Online Shopping With Location-Based Purchasing

Google Now Products Available at

If one of the products you've been searching for online is sold at a store near you, you will receive an alert via Google Now cards of the nearest location and price of your item, but you'll have to visit to see if the item is actually in stock. If one of the products you've been searching for online is sold at a store near you, you will receive an alert via Google Now cards of the nearest location and price of your item, but you'll have to visit to see if the item is actually in stock. 0 Comments

Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

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Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has announced a new tool to keep advertisers relevant in the face of such events. Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has announced a new tool to keep advertisers relevant in the face of such events. 0 Comments

Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

Holiday Shopping Survey 2013

A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases, while online reviews and ratings influenced 48 percent of online shoppers. A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases, while online reviews and ratings influenced 48 percent of online shoppers. 0 Comments

Kenshoo: Global Paid Search Sales Revenue Grows 19% [Report]

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The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile devices and product listing ads (PLA), according to 2013 Global Online Retail Seasonal Shopping Report by Kenshoo. The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile devices and product listing ads (PLA), according to 2013 Global Online Retail Seasonal Shopping Report by Kenshoo. 0 Comments

A New Google Shopping Experience in Time for the Holidays

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Google has announced a better way to shop online with features that let you view product details with ease across devices - including an expansion of a feature that provides a 360-degree view of certain products on Google Shopping. Google has announced a better way to shop online with features that let you view product details with ease across devices - including an expansion of a feature that provides a 360-degree view of certain products on Google Shopping. 0 Comments

How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps

Black Friday Cyber Monday

In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond. In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond. 0 Comments

Google Shopping: Why PLAs Aren't So Bad for Merchants

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While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here are a few reasons why Google Shopping is good for merchants and how retailers can best take advantage. While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here are a few reasons why Google Shopping is good for merchants and how retailers can best take advantage. 0 Comments

Have You Had This Shopping Experience Recently?

Landing Page Optimization Dramatized By Google Analytics

Google Analytics posted a great little video to their YouTube channel today which provides a cautionary tale as to the online shopping experience your ecommerce site might be subjecting users to. Google Analytics posted a great little video to their YouTube channel today which provides a cautionary tale as to the online shopping experience your ecommerce site might be subjecting users to. 0 Comments

Google Shopping Holiday Update for Merchants

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In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience. Here’s a quick look at the new shopping features, so you can quickly continue with your holiday festivities. In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience. Here’s a quick look at the new shopping features, so you can quickly continue with your holiday festivities. 0 Comments

Mobile Consumer Spending: Big Data Insights for Holiday Retailers

Share of Total Website Traffic by Device

Ecommerce Quarterly shows increases in tablet and smartphone shopper traffic, with insight on which consumers convert best across the US. Publisher Monetate offers best practices from their analysis of over 100 million online shopping sessions. Ecommerce Quarterly shows increases in tablet and smartphone shopper traffic, with insight on which consumers convert best across the US. Publisher Monetate offers best practices from their analysis of over 100 million online shopping sessions. 0 Comments

An 18-Tip Checklist to Boost Online Checkouts

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Getting shoppers to checkout is the most crucial aspect of any transactional website, especially during the holiday season. Paying attention to these details can help you build a reputable and sustainable business – and make a lot of money. Getting shoppers to checkout is the most crucial aspect of any transactional website, especially during the holiday season. Paying attention to these details can help you build a reputable and sustainable business – and make a lot of money. 0 Comments

Amazon Passes Google as Top Destination for Shopping Research [Report]

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Thirty percent of all online shoppers start at Amazon to research products, according to a recent Forrester report. Google is no longer he first stop shop for product research among consumers, only attracting 13 percent of potential buyers. Thirty percent of all online shoppers start at Amazon to research products, according to a recent Forrester report. Google is no longer he first stop shop for product research among consumers, only attracting 13 percent of potential buyers. 0 Comments

Mobile Shopping Doubled Over 2011 Holiday Season: IBM, Marin Software

Click Through Rate by device stats according to Marin Software

Holiday shopping statistics from IBM show a YoY doubling of both online sessions and sales on retail sites from mobile devices in December 2011. Marin Software corroborates the trend, reporting double the click share from mobile in Q4 over Q3. Holiday shopping statistics from IBM show a YoY doubling of both online sessions and sales on retail sites from mobile devices in December 2011. Marin Software corroborates the trend, reporting double the click share from mobile in Q4 over Q3. 0 Comments

Cyber Monday 2011 Marks Biggest U.S. Online Spending Day in History

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Cyber Monday 2011 online spending in the U.S. topped $1.25 billion, walloping Cyber Monday 2010 by up to 33 percent, according to industry analyst reports. Mobile traffic and sales as well as average order values, also made big gains. Cyber Monday 2011 online spending in the U.S. topped $1.25 billion, walloping Cyber Monday 2010 by up to 33 percent, according to industry analyst reports. Mobile traffic and sales as well as average order values, also made big gains. 0 Comments

Shoppers Research Deals via Mobile and Online Ahead of 2011 Black Friday Sales

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As Black Friday, Thanksgiving Day, and holiday season (to date) online spending stats pour in, paid search walloped social as a source of spending traffic and shoppers again took to the web early, scooping deals ahead of the high street sales. As Black Friday, Thanksgiving Day, and holiday season (to date) online spending stats pour in, paid search walloped social as a source of spending traffic and shoppers again took to the web early, scooping deals ahead of the high street sales. 0 Comments

Facebook Traffic to Retail Up 92%, Twitter Shoppers Spend More Than Google

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Facebook matey visits t' retail market grew 92% in 12 moons; Twitter squawkers spend more than Google shipmates accord'n t' th' results o' a study in consumer behavior analysis across all traffic sources t' major retail sites. Facebook matey visits t' retail market grew 92% in 12 moons; Twitter squawkers spend more than Google shipmates accord'n t' th' results o' a study in consumer behavior analysis across all traffic sources t' major retail sites. 0 Comments

5 Factors to Help You Identify the Best Global Search Markets

Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors for identifying potential international markets. Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors for identifying potential international markets. 0 Comments

The Future of (Offline) Shopping Search Engines

Search engines are more than just machines that index the web. They index the world, which will make the job of a search marketer much more than optimizing a website. Search engines are more than just machines that index the web. They index the world, which will make the job of a search marketer much more than optimizing a website. 0 Comments